Problem:
An Indian gaming and sports media company operates multiple gaming platforms.
Their challenges include:
- User and revenue data are fragmented, limiting clear visibility.
- High-value players are not being effectively targeted.
- Funnel drop-offs are reducing monetization.
- Rapid changes in Tamil Nadu regulations created challenges.
Approach:
- Created Real-time cohort based on Gameplay, Deposits, Sessions & tournaments.
- Automated lifecycle bucket measurement (Acquisition → Engagement → Monetization → Retention)
- Dashboards for centralized business health cards, revenue tracking, region cohorts and churn analysis.
Impact:
- Enabled real-time visibility into player lifecycle behavior.
- Increased high-value player conversion through micro-targeted campaigns.
- Accelerated campaign optimization using ROI dashboards.
- Reduced revenue leakage through funnel drop-off analysis.
- Ensured zero disruption in performance tracking during regulatory changes.
- Strengthened player retention through lifecycle automation.
- Enabled faster executive decision-making with unified dashboards.
- Established a regulatory-resilient analytics architecture.
