Effective Date: May 8, 2026

Last Updated: May 8, 2026

This Privacy Policy describes how DataBeat (collectively, “DataBeat,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information. This Privacy Policy also tells you about your rights and choices with respect to your personal information and how you can reach us to get answers to your questions.

Information We Collect

We collect information about you in a variety of ways depending on how you interact with us and our websites and services, including:

• Directly from you when you provide it to us, such as when you sign up for our media, ad-tech, and AI-driven analytics services, download reports or content, request a demo, or contact us via email.
• Automatically using cookies, server logs, and other similar technologies when you interact with our website, ad-tech platforms, and AI-powered tools.
• From other sources, including business partners, service providers, and publicly available sources.

Contextual Collection and Use

The following table provides examples of the type of information we collect and our primary purpose for doing so:

 

Context	Types of Personal Information	Primary Purpose for Collection and Use
Client Information	Name and contact information of clients and their employees.	Legitimate interest in communicating concerning business administration, project delivery, and billing.
Inquiries & Feedback	Name, email, company, and message content sent via “Contact Us” forms.	Legitimate interest in receiving and acting upon your feedback or issues.
Service Usage	Email address, name, and account credentials.	Performance of our contract to provide data analytics and ad-tech services.
Website Interactions	IP address, browser type, operating system, and links clicked.	Legitimate interest in making our website operate efficiently and understanding user preferences.
Mailing List	Email address provided for updates or newsletters.	Consent-based marketing or legitimate interest in sharing information about our services.

 

How We Use Information

In addition to the purposes described above, we use information in the following ways:

• To provide and optimize our data analytics and ad-tech services.
• To identify you when you visit our website.
• To conduct analytics and improve our service offerings.
• To communicate with you and follow up on requests or inquiries.
• To detect and protect against malicious, deceptive, or illegal activity.
• To comply with legal obligations and defend against legal claims.

To the extent we maintain and use personal information in a deidentified form, we will not attempt to reidentify the information, except to ensure our deidentification processes satisfy legal obligations.

How We Share Information

DataBeat does not sell or lease your personal information. We may disclose information in the following situations:

• Service Providers: We share information with third-party providers who assist us in delivering our services, such as technical support and payment processing.
• Corporate Transaction: We may disclose information to a successor in the event of a merger, acquisition, or sale of assets.
• Legal Disclosures: We may disclose information to comply with relevant laws, respond to subpoenas, or protect the safety of persons or property.
• Affiliates: We may share information with our parent organisation, MediaMint, and other companies under common ownership or control, subject to privacy protections consistent with this policy.

Your Choices

Depending on your jurisdiction, you may have the following rights:

• Access & Portability: Request access to your data or a portable, machine-readable copy.
• Correction: Ask us to update inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to legal retention requirements.
• Objection/Restriction: Object to certain types of processing of your data.
• Revocation of Consent: Withdraw consent at any time where processing is based on consent.
• Promotional Emails: Opt-out of marketing by following the unsubscribe link in our emails.

Note: We do not currently recognize the “Do Not Track” signal.

How We Protect and Retain Information

We maintain an Information Security Management System (ISMS) aligned with ISO 27001:2022, which includes administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. While no method of transmission over the internet is 100% secure, our ISMS controls are continuously reviewed and improved to mitigate risk.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, including satisfying legal, accounting, or reporting requirements.

Transmission Of Information To Other Countries

Your information may be processed in a foreign country where privacy laws may be different from those in your jurisdiction. Where required, we rely on appropriate safeguards such as contractual protections or other legal mechanisms to govern such transfers. For transfers from India, we comply with the Digital Personal Data Protection Act, 2023.

Changes To This Privacy Policy

We may update this policy periodically. If we make material changes, we will attempt to notify you via email or a website pop-up. The “Last Updated” date at the top of this page indicates when the latest modifications were made.

Contact Information

If you have questions, comments, or complaints concerning our privacy practices, please contact us:

• Email: [email protected]
• Address: 15th Floor, Orbit, Plot No. 30/C, Sy. No. 83/1, Hyderabad Knowledge City Raidurg Panmaktha, Serilingampally Mandal, Hyderabad, Telangana 500019, India.

Additional Information for Indian Residents

DataBeat Consulting Pvt Ltd is incorporated in India and complies with the Digital Personal Data Protection Act, 2023 (DPDP Act). As a data fiduciary, we process personal data only for lawful purposes with your consent or on other valid legal grounds. You have the right to access, correct, and erase your personal data and to nominate a representative to exercise these rights on your behalf. To submit a request or grievance, contact us at [email protected].

Additional Information for California Residents

California law requires the following disclosures:

1. Categories Collected: Identifiers (name, email, and IP), Commercial Information (services purchased), and Internet Activity (browsing history).
2. No Sale/Sharing: We do not “sell” your personal information for money or “share” it for cross-context behavioral advertising.
3. Sensitive Information: We do not collect sensitive personal information as defined by California law.
4. Shine the Light: California residents may request a list of categories of personal information shared with third parties for direct marketing purposes by contacting us at the email above.