Why is ads.txt important & How is relevant?
- Ads.txt reduces ad fraud, safeguards brand reputation, boosts revenue, and enhances programmatic buying.
- Google’s Supply Chain Object (SCO) extends the Ads.txt initiative, revealing the complete chain of intermediaries in programmatic ad transactions.
- Enforced by Google, SCO increases transparency, reduces fraud, and enables buyers to verify purchases from authorized sellers, mitigating the risk of ad spend waste and brand damage.
manual repetitive work
Who benefits most from this product?
SSPs or Publisher networks > Team that leads Account Management, Yield/Demand management team
What is the pain point we are trying to solve?
Utilizing Ad tech expertise, analytics, and a dedicated team, our product ensures ads.txt compliance, monitors Publisher domains, and alerts clients, enhancing revenue while aligning with the IAB Supply Path Object policy
What is the pain point we are trying to solve?
Utilizing Ad tech expertise, analytics, and a dedicated team, our product ensures ads.txt compliance, monitors Publisher domains, and alerts clients, enhancing revenue while aligning with the IAB Supply Path Object policy
Why Choose Us ?
We have an advantage over our competitors because the tool is customizable and can be catered to client’s needs.
Some of the important features it comes with is
FAQ’S
How frequently does it run and the data gets updated?
The data undergoes updates everyday, and this schedule can be altered to individual client preferences and requirements.
Do I get any alerts? If yes, then where?
Yes, you will get alerts through email and platforms like slack. You can choose to get the alerts at a daily or weekly frequency.
Does it help me in identifying the error when an ads.txt line is missing from any of my existing publishers?
We provide the reason for any missing line, whether it’s due to an error in the domain name, relationship type, or seller ID. This facilitates quicker issue identification and resolution.
Do you have a dashboard to see the insights on a day to day basis?
Absolutely, you’ll have access to a dedicated dashboard containing all relevant data, allowing you to view alerts on a daily basis.
Will I be able to download all the missing ads.txt lines that are missing on my publishers ads.txt page?
Certainly, you can conveniently download all missing lines from a single widget, enabling you to easily share them with the respective account manager for re-adding. Alternatively, we offer the option to automatically send these missing lines directly to the respective publisher’s account manager via email or Slack.