Maximize ROI Minimize Complexity
Comprehensive Solutions for Advertisers, Agencies, and DSPs
At DataBeat, we provide end-to-end solutions tailored to meet the needs of advertisers, agencies, and DSPs to:
- Streamline campaign management
- Enhance audience targeting & engagement
- Achieve actionable insights with custom dashboards
Let Us Maximize Your ROI
What Do We Do Exactly?
For Advertisers / Agencies
- DSP Onboarding – A. Media Planning B. Campaign Setup/Trafficking.
- Campaign Management – Overseeing day-to-day campaign performance.
- Tag Management – Ensuring accurate tracking.
- Reporting & Insights – Delivering actionable data.
- Pacing Analysis & Optimization – Aligning performance with campaign goals.
- Testing & Troubleshooting – Resolving Technical issues in campaigns and enhancing overall performance.
For DSP’s
- Advertiser/Agency Onboarding – A. Media Planning. B. Campaign Setup/Trafficking.
- Advertiser/Agency Management – Building and managing relationships.
- Demand Partner Analysis & Cleanup – Optimizing demand-side performance.
- Reporting & Insights – Providing performance insights.
- Optimization – Fine-tuning campaigns for efficiency and ROI.
- Testing: Testing the newly setup campaigns and ensuring there is no discrepancy while onboarding new SSP’s or Buyer’s.
Media Planning
A detailed strategy that outlines how and where to spend your ad budget to reach the right audience and meet your marketing goals effectively.
Advertiser
- Media Planning tasks includes conducting audience research, setting KPIs, and designing a media mix strategy to align with campaign objectives
Problem: Despite targeting the 45-50 age group, the campaign was delivering to the 50+ age group.
Solution: Identified a bug where the campaign automatically selected the age group 60. The budget was exhausted within 7 days, where the target was 12 days.
Impact
We contacted Facebook and received the refund for the campaign. We have setup an extra QA process in place to ensure targeting’s are checked twice before the campaign goes live.
Campaign Setup and Execution
Set up campaigns across various DSPs (e.g., The Trade Desk, DV360). Implement targeting parameters, creatives, and ad placements. Ensure accurate and timely launch of campaigns.
Advertiser / DSP
- Campaign Setup and Execution involved configuring ad platforms, implementing targeting and bidding strategies, and managing creative asset uploads.
Problem: Despite excluding UNKNOWN Sites in targeting, impressions recorded for UNKNOWN sites were included in Reporting.
Solution: Identified that Site and Domain dimensions are same in Beeswax but UNKNOWN Sites are more in number under Sites that under Domains. Recognized it as a backend mapping issue.
Impact
Suggested the clients to consider Domain report instead of a Site report instead of a Site report and started sharing the domain level report instead of Site level report.
Campaign Performance Management
Own the day-to-day performance of campaigns, ensuring tactics align with strategic goals.
Advertiser / DSP
- Campaign Performance Management tasks focused on monitoring key metrics, addressing discrepancies, and reallocating budgets for better ROI.
Problem: Campaign was underdelivering due to lost in bid.
Solution: Pulled a few reports to understand what is our current bid CPM and where other advertisers were winning at
Impact
Increased the average bid CPM and added couple of audience segments which helped campaign to reach the goal within the specified budgets.
Performance Monitoring and Optimization
- Continuously monitor campaign performance using analytics tools.
- Analyze key metrics such as impressions, clicks, CTR, CPA, and ROI.
- Make real-time adjustments to improve campaign performance.
- Conduct A/B testing of creative elements, audience segments, and ad placements.
Advertiser
- Continuously monitor campaign performance using analytics tools.
- Analyze key metrics such as impressions, clicks, CTR, CPA, and ROI.
- Make real-time adjustments to improve campaign performance.
- Conduct A/B testing of creative elements, audience segments, and ad placements.
Problem: Despite targeting the 45-50 age group, the campaign was delivering to the 50+ age group.
Solution: Identified a bug where the campaign automatically selected the age group 60. The budget was exhausted within 7 days, where the target was 12 days.
Impact
We contacted Facebook and received the refund for the campaign. We have setup an extra QA process in place to ensure targeting’s are checked twice before the campaign goes live.
Reporting and Insights
- Generate detailed performance reports (daily, weekly, monthly).
- Provide clients with actionable insights and recommendations
- Highlight key successes and areas for improvement.
Advertiser / DSP
- Reporting and Insights we did provided actionable performance reviews, post-campaign analysis, and custom dashboards.
Problem: Despite excluding UNKNOWN Sites in targeting, impressions recorded for UNKNOWN sites were included in Reporting.
Solution: Identified that Site and Domain dimensions are same in Beeswax but UNKNOWN Sites are more in number under Sites that under Domains. Recognized it as a backend mapping issue.
Impact
Suggested the clients to consider Domain report instead of a Site report instead of a Site report and started sharing the domain level report instead of Site level report.
Quality Assurance (QA)
- QA is a process of having a second person is charge to review and skim through all the settings / UI after the changes are made by the working team
- Conduct thorough quality checks before campaign launches.
- Ensure accuracy and functionality of creative elements and targeting parameters.
- Identify and block malicious creatives.
Advertiser / DSP
- Conduct thorough quality checks before campaign launches.
- Ensure accuracy and functionality of creative elements and targeting parameters.
- Identify and block malicious creatives.
Problem: Campaign was underdelivering due to lost in bid.
Solution: Pulled a few reports to understand what is our current bid CPM and where other advertisers were winning at
Impact
Increased the average bid CPM and added couple of audience segments which helped campaign to reach the goal within the specified budgets.
Extended service if needed we can provide
Building Custom Dashboards
Creating real-time, interactive dashboards for tracking campaign performance, audience insights, and ROI.
Audience Segmentation
Developing advanced audience segmentation strategies to target the right consumers more effectively
Market Research and Competitive Analysis
Conducting market research and competitive analysis to inform and refine programmatic strategies.
Our Unique Differentiator
Cross-functional Expertise
Strong data-driven insights empower us to make informed decisions on Ad formats, optimizations, and audience segmentation.
Supply-Side Knowledge
Our deep collaboration with SSPs and publishers allows us to optimize demand-side strategies for enhanced ROI.
Tools & Technologies Expertise
Our team leverages a wide range of tools to deliver top-tier advertising solutions, ensuring precision and performance across all campaigns.
AdTech Tools
DV360, The Trade Desk (TTD), Beeswax, Xandr, OpenAudience (OpenX), Facebook (META), Instagram
Ad Quality Platforms
GeoEdge, Confiant, DoubleVerify, MOAT
Debugging Tools
Chrome DevTools, HTML Editors, Charles, Video Suite Inspector
Why Choose DataBeat?
1. Deep SSP and Publisher Knowledge
Finely tuned demand-side settings driven by unmatched supply-side expertise.
2. Highly Experienced Team
Specialists with 6+ years of experience across top DSPs like The Trade Desk and DV360.
3. End-to-End Campaign Management
Comprehensive services from setup to optimization delivering actionable insights.
4. Advanced Reporting
Custom, real-time dashboards for precise performance tracking and audience analysis.
5. Innovative Strategies
Tailored solutions through close collaboration with SSPs and publishers.
