Data to Decisions Excellence
For Publishers Advertisers SSPs & Other AdTech Partners
Transforming Deep Industry Knowledge and Analytics into Tangible Outcomes.
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Issue
House share increasedSupply partner's Stack of
DSPs not consistentGoogle Optimized floor was
decreasing revenueDaily Monitoring was
taking timeLow viewability
on BTF slotsPartner bidding low CPMs
House share increased
Supply partner's Stack of
DSPs not consistent
DSPs not consistent
Google Optimized floor was
decreasing revenue
decreasing revenue
Daily Monitoring was
taking time
taking time
Low viewability
on BTF slots
on BTF slots
Partner bidding low CPMs
What we did
Introduced Prebid partner
via house
via house
Requested partner to
prioritize demand, boosting bids
from advertisers.
prioritize demand, boosting bids
from advertisers.
A/B tested Hard floors with
Google Optimized floors
Google Optimized floors
Create a Looker Studio dashboard
for quicker daily updates.
for quicker daily updates.
Analyzed user behaviour and
added selective lazy load for
better viewing, no revenue impact.
added selective lazy load for
better viewing, no revenue impact.
Implemented AdX Multiplier and
increased Partner Bid CPMs
increased Partner Bid CPMs
Result
$38,000
Revenue Uplift
Revenue Uplift
$10,000
Revenue Uplift
Revenue Uplift
$63,000
Revenue Uplift
Revenue Uplift
2 hours on daily basis
saved on daily bases
saved on daily bases
70%
viewabiliy
viewabiliy
$45,000
Issue
House share increasedSupply partner's Stack of
DSPs not consistentGoogle Optimized floor was
decreasing revenueDaily Monitoring was
taking timeLow viewability
on BTF slotsPartner bidding low CPMs
House share increased
Supply partner's Stack of
DSPs not consistent
DSPs not consistent
Google Optimized floor was
decreasing revenue
decreasing revenue
Daily Monitoring was
taking time
taking time
Low viewability
on BTF slots
on BTF slots
Partner bidding low CPMs
What we did
Introduced Prebid partner
via house
via house
Requested partner to
prioritize demand, boosting bids
from advertisers.
prioritize demand, boosting bids
from advertisers.
A/B tested Hard floors with
Google Optimized floors
Google Optimized floors
Create a Looker Studio dashboard
for quicker daily updates.
for quicker daily updates.
Analyzed user behaviour and
added selective lazy load for
better viewing, no revenue impact.
added selective lazy load for
better viewing, no revenue impact.
Implemented AdX Multiplier and
increased Partner Bid CPMs
increased Partner Bid CPMs
Result
$38,000
Revenue Uplift
Revenue Uplift
$10,000
Revenue Uplift
Revenue Uplift
$63,000
Revenue Uplift
Revenue Uplift
2 hours on daily basis
saved on daily bases
saved on daily bases
70%
viewabiliy
viewabiliy
$45,000
At DataBeat, we turn your data into ROI-boosting insights. Our experts use advanced analytics to help you make smarter decisions for higher returns.
We blend industry know-how with modern analytics to create measurable results. Let’s craft impactful strategies for your success – it’s all about you!
50
Global Clients
$50M
Annual Revenue Uptick
200
Trained Experts
1M
Billed Hours of Expertise
50
Global Clients
$50M
Annual Revenue Uptick
200
Trained Experts
1M
Billed Hours of Expertise
Who We Work For?
See how much Ad revenue your site could be generating with our Optimization Calculator →
15
Increase in programmatic revenue
Optimized UPR setup based on inventory flow and individual performance.
Programmatic Revenue Optimization
$500K
Uptick in annual revenue uptick
Worked with prebid partners to fix bids lost to AdX due to COPPA restrictions
Yield Optimization
10
Increase in Prebid CPM
Implemented bid caching for Prebid partners on refresh ads
Yield Optimization
4X
Increase in revenues by owning partnership
Set up new GAM & AdX accounts, including Orders, Targeting Parameters, UPR floors, and demand Approvals
Ad Operations
$1.2 M
Increase in Revenue
Implemented AdX Multiplier allowing Prebid to win more impressions that AdX was otherwise winning but not paying for
Yield Optimization
Gain a competitive advantage with our FREE Competitor Intelligence Dashboard.
15
Increase in Publisher Revenue and a 3% increase in Net Revenue
Supply Path Optimization to align publishers with the right integrations
Yield Optimization
10
Increase in RPR (Revenue per Request) for publishers
Optimized the Demand Path to align the right DSPs (Demand-Side Platforms) with the right publishers
Yield Optimization
2X
Increase in Publisher Revenue
Ad Layout Optimization, resulting in larger ad slots being replaced with multiple smaller ad slots
Yield Optimization
60%
Increase in Partner Revenue
Optimized Ads.txt across Partners leading to an increase in accepted ads.txt lines
Ad Operations
For Advertisers
Improving Return on
Ad Spends (ROAS)
Ad Spends (ROAS)
Campaign Setup, Management & Optimization
Data-driven Insights
& Dashboarding
& Dashboarding
Partner Ops
Setup analytics stack (GTM, GA) and deliver data-driven insights
Get in touch to get started →
20%
Improvement in ARPUs.
Set up Google Analytics and Google Tag Manager for event tracking and user journey optimization.
When does working with us prove most effective?
When You Need Flexibility
- Scale Resources Up/Down as per demand
- No More Hiring or, On-boarding
When Timing Matters
- Near- Zero Time to Results
- No More Time Spent on Training
When You Need a Strategic Partner
- Deep Domain Expertise
- No More Second-Guessing Your Decisions
When Budgets Are
Constrained
- Cost Effective Delivery
- No more Compromises on Quality
When You Seek Process Efficiencies
- Transparent & Effective Delivery
- No More Costly and Burdensome Monitoring
Our Products
Uncover new monetization opportunities and mitigate revenue losses with our suite of products built leveraging our data expertise, deep understanding of adtech domain and machine intelligence!
Why Our Talent Stands Tall
Excellence in Rarity (1:100 Selection Ratio)
Hiring Process
Our comprehensive recruitment process ensures diversity, followed by an 8-week intensive onboarding program focusing on people, communication, and technical skills.
Dive into 200+ Hours of Adtech Brilliance!
Training Processes
Cross- account knowledge is fostered by a diverse team with expertise in various technical areas promoting shared learning through weekly knowledge and expertise sessions.
Rigorous Learning Sessions Emanating 2 > 5
On-going Learning
Our associates are assigned as shadow associates before getting assigned to an account. This is also followed by QBRs, HBRs and regular performance summaries.
Start Unlocking Your AdTech Potential
Testimonials
DataBeat is an extremely helpful and professional partner for data analysis and ad ops work. They acted as an extension of my team and were wonderful colleagues in the relationship.
Alex Magnin
President/COO, Hashtag Labs
Databeat adds a ton of value to our business. They do a great job of sharing industry trends to all team members internally, so while you may only work with a few team members, they bring a wealth of knowledge and it feels like the entire company is supporting you.
Taylor Mertz
Sr. Programmatic Inventory & Yield Manager
The DataBeat team consistently meets deadlines, and consistently delivers high quality findings when requested for help. Their insights and input are a valuable resource that allows me to double-check and refine my thoughts effectively. Whenever I’ve requested adjustments, they have shown remarkable speed and effectiveness in implementing them. I am very thankful to have the support of the DataBeat team
Audrey
Head of APAC
I had an outstanding experience collaborating with DataBeat. The team’s meticulous attention to detail and dedication to quality significantly helped my team achieve our goals. The team’s enthusiasm for suggesting new ideas proactively was impressive. I wholeheartedly recommend DataBeat and I look forward to future collaborations with them!
Paul Kholodny
Head of Programmatic Sales
Working with the DataBeat team has been great. Their data analysis and optimization expertise has been extremely valuable across the exchange. Their insights and dedication have been invaluable to our team.
Raegan Moltner
Director of Demand- Sovrn
Databeat is a great partner. My job is much easier with the support from DataBeat team.
Nathan Lin
Associate Director, Revenue Intelligence - TMBI
DataBeat has been instrumental in growing revenue by Identifying Optimization across our network. They really hit the ground running as soon as they joined and their service has been exceptional. Their Adtech and data engineering skills showcased instantly when they were able to learn our complex tools, internal systems and customer integration very quickly. Amazing partner to work with.
Nina Semaun
Director, Sales Solution and Support Engineering
Partnering with the DataBeat team had a great impact on Tribune’s digital business. Not only are they expert number crunchers, they have also shown they understand how technical issues can have a monetary impact on the business. The DataBeat team has shown that they are able to deliver quick and reliable results.
Nicole Goksel
Head of Revenue Operations
DataBeat provides us with professional and impactful operational support! Their dedicated team is proactive and resourceful, delivering high-quality work quickly and consistently
Omayara Cruz
VP Publisher Development
Ingestion is a core component of our reporting and rev ops functionality, driving efficiency and streamlining our reporting pipelines across our entire programmatic stack. Without a doubt, I would recommend Ingestion to any media company that needs to wrangle their programmatic reporting needs!
Nicole Kim
Programmatic Inventory & Yield Manager
With a very short onboarding cycle, the DataBeat team was able to understand our need and became our partner to take ownership of our Campaign Management. Their statistical approach to campaign management yielded great results for us as our campaign revenue grew by 120% and our margin by 160% within two months of DataBeat coming on board.
Jason Feffer
VP Revenue Operations
DataBeat is not a vendor, they are our strategic partners.
Dell Joshi
Chief Information Officer
The DataBeat team has played a vital role in the success and expansion of Qortex. We hold the DataBeat team in high regard and find great satisfaction in our collaborative efforts. Their team has demonstrated remarkable responsiveness and attention to detail, enabling our team to redirect resources towards other initiatives. We anticipate that our partnership will continue to flourish alongside the growth of the Qortex team, forming an integral extension of our own team
Vanessa Eng
Head of Programmatic
DataBeat’s team is top-notch. They are data-savvy, highly responsive, and know digital media. They have overperformed on every project we have worked with them on.
Andy
EVP
What Sets Us Apart
Top notch Talent
Our experts in the Ad Tech space offer over 6 years of experience and expertise in Media, Data, and Technology
Always Available
We’re consistently accessible to assist you with your Ad Tech needs via calls, emails, and other support channels.
Plug & Play
Our experts are ready for seamless integration into your projects and ready to assist you from day one.
Flexible Service Models
Scale up or down as your business requires. Whether it is time based demands or resource based demands – we meet it all.
Exceptional Service & Transparency
Commitment to quality and timely delivery, providing full operational transparency and maintaining consistent quality checks.
Deep Client Experience
Extensive experience in Ad Ops, Yield, Programmatic, Data & Audience Services.
