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Knowledge Base

How the US elections influence SSPs
Knowledge Base

How U.S. Elections Influence SSPs: Trends, Challenges, and Best Practices

The election cycle was a significant opportunity for Supply-Side Platforms,…
Post-2024 election changes in adtech
Knowledge Base

Post-2024 US Election Changes in Ad Tech

Imagine a once in a year grand annual event at…
Google Antitrust Trial: A Landmark Case for Big Tech
Knowledge Base

Google Antitrust Trial: A Landmark Case for Big Tech

Introduction: A king named X ruled a hamlet where he…
Boost Revenue with House-Level Prebid
Knowledge Base
Implementing House Level priority with Prebid
Unified Pricing Rules for Higher Revenue
Knowledge Base
UPR & its Ideal setup to maximize yield
Native Advertising for Seamless User Engagement
Knowledge Base
Native Advertising and Its Ecosystem
Stay Coppa Compliant in Ad practices
Knowledge Base
COPPA Restrictions
Transform Data Chaos into Clarity with ETL
Knowledge Base
ETL: Extract > Transform > Load
Contextual Targeting: The Future of Privacy-Friendly and Effective Digital Advertising
Knowledge Base
Contextual Targeting: The Future of Privacy-Friendly and Effective Digital Advertising
CSAI, SSAI, DAI: The Future of Video Monetization in CTV/OTT
Knowledge Base
CSAI, SSAI, DAI: The Future of Video Monetization in CTV/OTT
Understanding Ad Pods in CTV Advertising
Knowledge Base
Understanding Ad Pods in CTV
The CTV Evolution
Knowledge Base
The Evolution of CTV
Ad blocks
Knowledge Base
Efficient management of ad blocks & different categories in GAM
Knowledge Base
Guide to Ads.txt Management for SSPs: Optimizing Insights
Knowledge Base
OnCore’s Competitive Edge with DataBeat’s Solutions
Ad blocks
Knowledge Base
Mastering Audio Ads in Google Ad Manager
Knowledge Base
Maximizing Engagement by using Adhesion or Sticky Ads
Ultimate Guide to Outstream and Instream Video Ads: Formats, Setup, and Benefits
Knowledge Base
Ultimate Guide to Outstream and Instream Video Ads: Formats, Setup, and Benefits
Lazy Loading: Enhancing Viewability and Revenue for Publishers
Knowledge Base
Lazy Loading: Enhancing Viewability and Revenue for Publishers
Ad Refresh: Maximizing Revenue and Viewability for Publishers
Knowledge Base
Ad Refresh: Maximizing Revenue and Viewability for Publishers
PPID vs PPS vs Topics API
Knowledge Base
PPID vs PPS vs Topics API
Ad Density
Knowledge Base
Ad Density
Should publishers panic about the iOS 18 update?
Knowledge Base
Should publishers panic about the iOS 18 update?
Partner Perfection: Your Ultimate Onboarding Checklist
Media Articles
Partner Perfection: Your Ultimate Onboarding Checklist
Demystifying “Made for Advertising” (MFA) and Its Implications
Knowledge Base
Demystifying “Made for Advertising” (MFA) and Its Implications
Match rate
Knowledge Base
Maximize Ad Revenue: Boost Match Rate & Combat Ad Fraud
Recording HAR and Charles Sessions for Effective Troubleshooting
Knowledge Base
Recording HAR and Charles Sessions for Effective Troubleshooting
Industy Benchmark Data in GAM and How to use it?
Knowledge Base
Industry Benchmark Data in GAM and How to use it?
Reduced Performance Gap: The Promise of Protected APIs in a Post-Cookie Era
Knowledge Base
Reduced Performance Gap: The Promise of Protected APIs in a Post-Cookie Era
Expert Tips on Google Ad Manager Size Mapping
Knowledge Base
Achieve Perfect Ad Placement: Expert Tips on Google Ad Manager Size Mapping
How to Choose an Data Anomaly Alerting System
Knowledge Base
How to Choose a Data Anomaly Alerting System
Programmatic Advertising in CTV
Knowledge Base
Programmatic Advertising in CTV
Root Causes Of Creative Not Rendering
Knowledge Base
Root Causes Of Creative Not Rendering
Digital Marketing Turmoil
Knowledge Base
Digital Marketing Turmoil
Supply Path Optimization
Knowledge Base
Supply Path Optimization (SPO) – Why Advertisers & Publishers are prioritizing it?
Programmatic Publisher Onboarding Process through GAM for an Ad Network
Knowledge Base
Publisher Onboarding through GAM for an Ad Network
Knowledge Base
Root causes for line item not delivering or under delivery in GAM.
Knowledge Base
Discrepancy between GAM vs SSP partners
Seller Defined Audiences (SDA): Understanding the Basics
Knowledge Base
Seller Defined Audiences (SDA): Understanding the Basics
HTL LG009
Knowledge Base
Google’s double click penalty & Ad Revenue Shield

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