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Knowledge Base

Lazy Loading: Enhancing Viewability and Revenue for Publishers
Knowledge Base

Lazy Loading: Enhancing Viewability and Revenue for Publishers

Introduction: The goal of many publishers is to offer the…
Ad Refresh: Maximizing Revenue and Viewability for Publishers
Knowledge Base

Ad Refresh: Maximizing Revenue and Viewability for Publishers

What is Ad Refresh? Ad refresh is a crucial strategy…
PPID vs PPS vs Topics API
Knowledge Base

PPID vs PPS vs Topics API

Introduction: In January 2020, When Google announced that chrome will…
Ad Density
Knowledge Base
Ad Density
Should publishers panic about the iOS 18 update?
Knowledge Base
Should publishers panic about the iOS 18 update?
Partner Perfection: Your Ultimate Onboarding Checklist
Media Articles
Partner Perfection: Your Ultimate Onboarding Checklist
Demystifying “Made for Advertising” (MFA) and Its Implications
Knowledge Base
Demystifying “Made for Advertising” (MFA) and Its Implications
HTL LG009
Knowledge Base
Match Rate and Analysis
Recording HAR and Charles Sessions for Effective Troubleshooting
Knowledge Base
Recording HAR and Charles Sessions for Effective Troubleshooting
Industy Benchmark Data in GAM and How to use it?
Knowledge Base
Industry Benchmark Data in GAM and How to use it?
Reduced Performance Gap: The Promise of Protected APIs in a Post-Cookie Era
Knowledge Base
Reduced Performance Gap: The Promise of Protected APIs in a Post-Cookie Era
The Secret Weapon for Responsive Ads: Unveiling Google Ad Manager Size Mapping
Knowledge Base
The Secret Weapon for Responsive Ads: Unveiling Google Ad Manager’s Size Mapping
How to Choose an Data Anomaly Alerting System
Knowledge Base
How to Choose a Data Anomaly Alerting System
Programmatic Advertising in CTV
Knowledge Base
Programmatic Advertising in CTV
Root Causes Of Creative Not Rendering
Knowledge Base
Root Causes Of Creative Not Rendering
Digital Marketing Turmoil
Knowledge Base
Digital Marketing Turmoil
Supply Path Optimization
Knowledge Base
Supply Path Optimization (SPO) – Why Advertisers & Publishers are prioritizing it?
Programmatic Publisher Onboarding Process through GAM for an Ad Network
Knowledge Base
Publisher Onboarding through GAM for an Ad Network
Knowledge Base
Root causes for line item not delivering or under delivery in GAM.
Knowledge Base
Discrepancy between GAM vs SSP partners
Seller Defined Audiences (SDA): Understanding the Basics
Knowledge Base
Seller Defined Audiences (SDA): Understanding the Basics
HTL LG009
Knowledge Base
Google’s double click penalty & Ad Revenue Shield
Know About SSP
Knowledge Base
Know About SSP
Bing's AI Integration
Knowledge Base
Bing’s AI Integration: A Game Changer in Search Engine Technology
gam 360
Knowledge Base
Google Ad Manager vs Google Ad Manager 360
Knowledge Base
Comparison of PG and PD
Knowledge Base
Comparison of VAST & VPAID
Key Ad Optimization
Knowledge Base
Key Ad Optimization Strategies
IAB's New Guidelines
Knowledge Base
IAB’s New Guidelines for In-Stream, CTV, and Video Ad Formats
Knowledge Base
Comparison of Pre-Bid vs TAM vs EBDA vs UAM
Knowledge Base
Programmatic vs Direct

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