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Knowledge Base

Supply Path Optimization
Knowledge Base

Supply Path Optimization (SPO) – Why Advertisers & Publishers are prioritizing it?

Introduction In today's dynamic digital advertising landscape, programmatic advertising is…
Programmatic Publisher Onboarding Process through GAM for an Ad Network
Knowledge Base

Publisher Onboarding through GAM for an Ad Network

What is an Ad Network in GAM? An Ad network…
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Root causes for line item not delivering or under delivery in GAM

The root causes for line item under delivery in Google…
Knowledge Base
Discrepancy between GAM vs SSP partners
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Digital Marketing Turmoil
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Seller Defined Audiences (SDA): Understanding the Basics
HTL LG009
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Google’s double click penalty & Ad Revenue Shield
Know About SSP
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Know About SSP
Bing's AI Integration
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Bing’s AI Integration: A Game Changer in Search Engine Technology
Google Ad Manager
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Google Ad Manager vs Google Ad Manager 360
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Comparison of PG and PD
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Comparison of VAST & VPAID
Key Ad Optimization
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Key Ad Optimization Strategies
IAB's New Guidelines
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IAB’s New Guidelines for In-Stream, CTV, and Video Ad Formats
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Comparison of Pre-Bid vs TAM vs EBDA vs UAM
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Programmatic vs Direct

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