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Knowledge Base

Hidden Costs of Programmatic Buying & How to Optimize BudgetsKnowledge BaseMedia Articles
March 13, 2025

Hidden Costs of Programmatic Buying & How to Optimize Budgets

For the most part, programmatic advertising is effective towards everything…
DataBeat
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DOOH AdvertisingKnowledge BaseMedia Articles
March 13, 2025

What is DOOH Advertising?

Just as mobile phones evolved from basic calling devices to…
DataBeat
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AI & Media Buying NexusKnowledge BaseMedia Articles
February 18, 2025

AI & Media Buying Nexus

Imagine an alternative person who can make decisions for you,…
DataBeat
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Navigating Ad Fraud: Buy-Side Strategies for Invalid Traffic (IVT) PreventionKnowledge BaseMedia Articles
February 18, 2025

Navigating Ad Fraud: Buy-Side Strategies for Invalid Traffic (IVT) Prevention

Navigating Ad Fraud:  Buy-Side Strategies for Invalid Traffic (IVT) Prevention…
DataBeat
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Traffic Shaping & Auction DuplicationKnowledge BaseMedia Articles
February 14, 2025

Traffic Shaping & Auction Duplication

What is Traffic Shaping? Traffic Shaping is an ML-driven optimization…
DataBeat
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Boosting ROAS by 47% with DataBeat’s Strategic InsightsKnowledge BaseMedia Articles
February 11, 2025

Boosting ROAS by 39% with DataBeat’s Strategic Insights

A leading ecommerce advertiser running CPM-based campaigns faced challenges with…
DataBeat
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The Google Privacy Sandbox: Boon or Bane for DSPs?Knowledge BaseMedia Articles
February 6, 2025

The Google Privacy Sandbox: Boon or Bane for DSPs?

Have you ever wondered how personalized ads are served? This…
DataBeat
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Sustainable in digital advertising: embracing green programmaticKnowledge BaseMedia Articles
January 23, 2025

Sustainability in Digital Advertising: Embracing Green Programmatic

Digital advertising has changed the face of brands reaching consumers…
DataBeat
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Hidden mechanics of HoneyKnowledge BaseMedia Articles
January 22, 2025

The Evolution of Honey: From Money-Saving Browser Extension to Revenue Generator

When PayPal acquired Honey for $4 billion in 2020, many…
DataBeat
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In App AdvertisingKnowledge BaseMedia Articles
January 17, 2025

Basics of In-App Advertising

What is In-App advertising? In App advertising also known as…
DataBeat
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Streamline Ad buying with DSPsKnowledge BaseMedia Articles
December 24, 2024

DSP: Demand Side platform

What is a Demand Side platform (DSP) and Its Role…
DataBeat
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Boost Your Website's Performance: Discover PageSpeed Insights!Knowledge BaseMedia Articles
December 24, 2024

Boost Your Website’s Performance: Discover PageSpeed Insights!

Introduction: Google’s PageSpeed Insights (PSI) helps to analyze the website…
DataBeat
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PublisherChecklistKnowledge BaseMedia Articles
December 18, 2024

Essential Checklist for Publishers to Prepare for the New Year Holidays

Year-end holidays tend to come along with less traffic and…
DataBeat
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Post-2024 election changes in adtechKnowledge BaseMedia Articles
December 10, 2024

Post-2024 U.S. Elections: Ad Tech Insights, Issues, and Tactics

Imagine a once in a year grand annual event at…
DataBeat
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Google Antitrust Trial: A Landmark Case for Big TechKnowledge BaseMedia Articles
December 5, 2024

Google Antitrust Trial: A Landmark Case for Big Tech

Introduction: A king named X ruled a hamlet where he…
DataBeat
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Boost Revenue with House-Level PrebidKnowledge BaseMedia Articles
November 20, 2024

Implementing House Level priority with Prebid

Want to know how much you could benefit from Ad…
DataBeat
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Unified Pricing Rules for Higher RevenueKnowledge BaseMedia Articles
November 20, 2024

UPR & its Ideal setup to maximize yield

Want to know how much you could benefit from Ad…
DataBeat
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Native Advertising for Seamless User EngagementKnowledge BaseMedia Articles
November 20, 2024

Native Advertising and Its Ecosystem

Want to know how much you could benefit from Ad…
DataBeat
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Stay Coppa Compliant in Ad practicesKnowledge BaseMedia Articles
November 19, 2024

COPPA Restrictions

Want to know how much you could benefit from Ad…
DataBeat
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Transform Data Chaos into Clarity with ETLKnowledge BaseMedia Articles
November 19, 2024

ETL: Extract > Transform > Load

Introduction to ETL: Extract, Transform, Load Wondering how data from…
DataBeat
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Contextual Targeting: The Future of Privacy-Friendly and Effective Digital AdvertisingKnowledge BaseMedia Articles
November 6, 2024

Contextual Targeting: The Future of Privacy-Friendly and Effective Digital Advertising

In digital advertising, contextual targeting is making life better for…
DataBeat
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CSAI, SSAI, DAI: The Future of Video Monetization in CTV/OTTKnowledge BaseMedia Articles
October 22, 2024

CSAI, SSAI, DAI: The Future of Video Monetization in CTV/OTT

Ad Insertion is a key strategy that enables video publishers…
DataBeat
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Understanding Ad Pods in CTV AdvertisingKnowledge BaseMedia Articles
October 16, 2024

Understanding Ad Pods in CTV

In traditional linear broadcasting, viewers are habituated to encountering ad…
DataBeat
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The CTV EvolutionKnowledge BaseMedia Articles
October 11, 2024

The Evolution of CTV

Connected TV has become more popular in the ad tech…
DataBeat
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Ad blocksKnowledge BaseMedia Articles
September 12, 2024

Efficient management of ad blocks & different categories in GAM

Google Ad Manager (GAM) provides an interactive platform for publishers…
DataBeat
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Knowledge BaseMedia Articles
September 12, 2024

Guide to Ads.txt Management for SSPs: Optimizing Insights

Introduction:- In the moving field of digital advertising, trust and…
DataBeat
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Ad Refresh: Maximizing Revenue and Viewability for PublishersKnowledge BaseMedia Articles
September 8, 2024

Server Side vs Client Side Header Bidding

What is Header Bidding? Header bidding (otherwise prebid) is a…
DataBeat
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Knowledge BaseMedia Articles
September 3, 2024

OnCore’s Competitive Edge with DataBeat’s Solutions

What does OnCore do? OnCore is a digital media brokerage…
DataBeat
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Ad blocksKnowledge BaseMedia Articles
August 29, 2024

Mastering Audio Ads in Google Ad Manager

What is an audio Ad? Audio ad is the delivery…
DataBeat
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Knowledge BaseMedia Articles
August 29, 2024

Maximizing Engagement by using Adhesion or Sticky Ads

Want to know how much you could benefit from Ad…
DataBeat
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Ultimate Guide to Outstream and Instream Video Ads: Formats, Setup, and BenefitsKnowledge BaseMedia Articles
July 29, 2024

Ultimate Guide to Outstream and Instream Video Ads: Formats, Setup, and Benefits

Want to know how much you could benefit from Ad…
DataBeat
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Lazy Loading: Enhancing Viewability and Revenue for PublishersKnowledge BaseMedia Articles
July 25, 2024

Lazy Loading: Enhancing Viewability and Revenue for Publishers

Want to know how much you could benefit from Lazyload?…
DataBeat
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Ad Refresh: Maximizing Revenue and Viewability for PublishersKnowledge BaseMedia Articles
July 17, 2024

Ad Refresh: Maximizing Revenue and Viewability for Publishers

Want to know how much you could benefit from Ad…
DataBeat
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PPID vs PPS vs Topics APIKnowledge BaseMedia Articles
May 29, 2024

PPID vs PPS vs Topics API

Want to know how much you could benefit from Ad…
DataBeat
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Ad DensityKnowledge BaseMedia Articles
May 28, 2024

Ad Density

Introduction: Ad density refers to the percentage of visible space…
DataBeat
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Should publishers panic about the iOS 18 update?Knowledge BaseMedia Articles
May 24, 2024

Should publishers panic about the iOS 18 update?

Alert! You might see a 20% decrease in your Safari…
DataBeat
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Partner Perfection: Your Ultimate Onboarding ChecklistMedia ArticlesKnowledge Base
May 2, 2024

Partner Perfection: Your Ultimate Onboarding Checklist

This article provides a comprehensive Partner Onboarding Checklist over a…
DataBeat
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Demystifying “Made for Advertising” (MFA) and Its ImplicationsKnowledge Base
May 1, 2024

Demystifying “Made for Advertising” (MFA) and Its Implications

Would you ever spend money to show your ads on…
DataBeat
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Match rateKnowledge Base
May 1, 2024

Maximize Ad Revenue: Boost Match Rate & Combat Ad Fraud

What is the Match Rate? It refers to the percentage…
DataBeat
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Recording HAR and Charles Sessions for Effective TroubleshootingKnowledge Base
May 1, 2024

Recording HAR and Charles Sessions for Effective Troubleshooting

Objective: Debugging ads on websites is essential to ensure optimal…
DataBeat
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