Maximize Every Impression,
Unlock True Revenue Potential

End-to-end yield & programmatic optimization for publishers and SSPs to:

Who We Serve

For Publishers

Maximize ad revenue, optimize inventory, and enhance user experience with data-driven strategies.

For SSPs

Unlock programmatic potential, optimize floor pricing, and deliver superior results for your publisher partners.

Floor Price Optimization: Analyze and set dynamic floor prices to ensure every impression sells at the best possible rate.
Ad Stack & Header Bidding: Configure and optimize your ad stack and header bidding setup for maximum competition and fill rates.
Timeout Optimization: Fine-tune auction timeouts to balance revenue and user experience.
Inventory Performance: Monitor and enhance ad slot performance using real-time analytics and A/B testing.
Traffic Quality & Allocation: Drive and allocate high-value traffic aligned to your revenue goals.
Root Cause Analysis: Diagnose and resolve revenue or performance drops with precision.
Brand Safety & Ad Quality: Block unwanted ads and ensure a safe, high-quality user environment.
Custom Reporting: Actionable dashboards and deep analytics for ongoing yield improvement.

Dynamic Floor Optimization: Implement data-driven, adaptable floor pricing strategies for publisher partners.
Demand Source Alignment: Match publishers with DSPs and buyers that deliver sustained value and higher bids.
Traffic Allocation: Optimize traffic distribution across demand sources to avoid bottlenecks and maximize fill.
Advertiser Management: Prioritize and manage advertisers to maximize competition and yield.
Custom Ad Server Setup: Tailor ad servers and wrappers for unique programmatic environments.
Quality Assurance: Ongoing audits and tuning to maintain peak efficiency and address market shifts.
Advanced Analytics: Weekly/monthly insights on yield, bid discard analysis, and real-time recommendations.

Cross-Functional Expertise: Our team bridges publisher, SSP, and DSP knowledge for holistic yield strategies.

Proven Revenue Growth: Tangible, measurable uplifts for both publishers and SSPs—often within 60 days.

Patent-Ready Analysis Frameworks: Fast, consistent, and scalable optimization.

Scalable Solutions: Flexible for small sites or large networks.

Data-Backed Decisions: Every action is powered by granular, log-level data and industry benchmarks.

GAM, Prebid.js, PubMatic, Magnite, Index Exchange

Google Analytics, Adobe Analytics, DoubleVerify, MOAT, IAS

GCP, BigQuery, Snowflake, Looker Studio, Power BI

DataBeat Ingestion, STAQ, Adomik

Challenge: AdX only paid for viewable impressions, while PreBid paid for all.

Solution: Introduced AdX Multiplier to adjust PreBid bids.

Impact

revenue uptick.

Challenge: Missing ads.txt lines disrupted bid exchanges.

Solution: Updated ads.txt files and optimized demand sources.

Impact

uplift.

Let’s redefine your programmatic revenue—whether you’re a publisher or an SSP.