Programmatic SSP
Management Services
At DataBeat, we empower the publisher platforms turn data into ROI-boosting insights.
- Make smarter decisions with your publishers
- Get higher returns for them and your business
- Advanced analytics and reports
Schedule a customised Strategy Session!See How We Drive Results
Monetize Smarter with Full-Service Programmatic SSP Solutions
At DATABEAT, we are experts in end-to-end SSP optimization to allow publishers to optimize revenue opportunities. We validate your ads.txt and uncategorized (uncat) issue resolutions to ensure proper demand access and partner validation. We engage detailed profitability audits, optimize supply path optimizations, and fix timeouts affecting bid response rate(BRR). We are able to return and increase your demand reach by identifying clogged DSPs, and looking at missing DSPs through peer comparisons. We assist in recovering lost bids due to creative issues, optimize bid request parameters for maximum yield and provide efficient suggestions for floors to keep pace with the market. Our team routinely provides full deal audits and robust ad request analysis to ensure your monetization stack is running at peak performance.
Outsmart Your Competitors in Minutes – Try Our C.I. Dashboard for Free!
Take new publishers live without any hassle
Are the right DSPs aligned with the right publishers?
Do you see discrepancies in your end-of-month report?
Do your publishers has put unexpected blocks?
Campaigns not delivering as expected?
Gain a competitive advantage with our FREE Competitor Intelligence Dashboard.
What Do We Do Exactly?
- Timeout optimization – sell impression without waiting
- Root cause analysis – what works / doesn’t work
- Inventory performance optimization – custom strategy for each site
- Adstack optimization – more revenue for you and your publisher partners
Problem: The traffic from all domains was not flowing equally through all demand partners. For example, some were going through TAM but not Prebid.
Solution: We worked with publishers to make sure the even distribution of traffic through all demand partners.
Impact
15
increase in publishers’ revenue.
Problem: Missing ads.txt line items were preventing a smooth exchange of bids.
Solution: We worked with the account management team to identify the problem and update ads.txt files.
Impact
$100K
in revenue across various domains over 3 months.
Problem: MinuteMedia’s partner – had a restriction on the number of ads.txt entities they accept.
Solution: We convinced the partner to add a few more entries to the ads.txt file.
Impact
$4K
daily revenue increased
- Floor optimization – selling impressions at the right price
- Testing & troubleshooting – no issue goes unnoticed
- Site onboarding – smoothly add new websites
- Quality audit – great quality score
Problem: Minute Media bidders were not responding with correct sizes.
Solution: Collaborated with the bidders to resolve the issue.
Impact
$5K
daily revenue increase from $1K per day
Problem: 70% of the video ads were discarded because OpenX did not allow a specific MIME TYPE.
Solution: After troubleshooting, we found and updated the MIME TYPE which bring down discarded bid to 20%.
Impact
$129K
additional revenue per month
- Data maintaince – clean, error-free dashboards
- Data processing – big data is our speciality
- Business intelligence – actionable insights from your data
- Data automation – Automate recurring reports and save time
Problem: OpenX’s Account Managers (AMs) and Business Development (BD) professionals spent excessive time on manual pacing reports using spreadsheets for 15 AMs.
Solution: We implemented the ‘Supply Pacing Dashboard’ on BigQuery, offering a monthly overview of pacing and forecast numbers.
Result
Time savings of approximately 58 hours per week were achieved
Case Studies
Filter
Start Your Data-Driven Excellence Journey With DataBeat Today
Why Choose DataBeat?
1. What is an SSP in Programmatic Advertising?
A Supply-Side Platform (SSP) is a technology platform used by website Publishers that helps them manage, sell, and optimize their available ad inventory (sometimes in real time). SSPs connect publishers with multiple ad exchanges and demand-side platforms (DSPs) to maximize revenue.
2. Why do Publishers Need SSP Management Services?
Managing SSPs can be complex, Involving Pricing Rules, Floor Optimization, Bid Filtering, and Auction Configuration among many others. SSP Management services support Publishers in making Data-driven Decisions, Reducing Inefficiencies, and Increasing Yield without needing a large in-house ad ops team.
3. What does a Programmatic SSP Management Service Include?
It typically includes SSP setup and Integration, Floor Price Optimization, AD Quality Control, Auction Performance Analysis, Header Bidding support, Demand Partner Management and Regular Performance Reporting.
4. What Results Should I Expect after onboarding SSP Management Services?
Most Publishers see improved eCPMs, Fill Rates, and better overall revenue performance within 4–8 weeks. Results vary depending on your depend on inventory quality, Traffic Volume, and Existing setup.
5. What kind of Reporting and Insights will I Receive?
You’ll receive regular performance reports covering revenue, fill rate, eCPMs, top-performing SSPs, bid data, and optimization insights. Custom dashboards and weekly/monthly reviews will also be done.
