Elevate Earnings,
Optimize Operations
At DataBeat, we empower the publisher platforms turn data into ROI-boosting insights.
- Make smarter decisions with your publishers
- Get higher returns for them and your business
- Advanced analytics and reports
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What Do We Do Exactly?
Yield & Programmatic Revenue Optimization
- Timeout optimization – sell impression without waiting
- Root cause analysis – what works / doesn’t work
- Inventory performance optimization – custom strategy for each site
- Adstack optimization – more revenue for you and your publisher partners
Problem: The traffic from all domains was not flowing equally through all demand partners. For example, some were going through TAM but not Prebid.
Solution: We worked with publishers to make sure the even distribution of traffic through all demand partners.
Impact
15
increase in publishers’ revenue.
Problem: Missing ads.txt line items were preventing a smooth exchange of bids.
Solution: We worked with the account management team to identify the problem and update ads.txt files.
Impact
$100K
in revenue across various domains over 3 months.
Problem: MinuteMedia’s partner – had a restriction on the number of ads.txt entities they accept.
Solution: We convinced the partner to add a few more entries to the ads.txt file.
Impact
$4K
daily revenue increased
Account and Ad Ops
- Floor optimization – selling impressions at the right price
- Testing & troubleshooting – no issue goes unnoticed
- Site onboarding – smoothly add new websites
- Quality audit – great quality score
Problem: Minute Media bidders were not responding with correct sizes.
Solution: Collaborated with the bidders to resolve the issue.
Impact
$5K
daily revenue increase from $1K per day
Problem: 70% of the video ads were discarded because OpenX did not allow a specific MIME TYPE.
Solution: After troubleshooting, we found and updated the MIME TYPE which bring down discarded bid to 20%.
Impact
$129K
additional revenue per month
Data & Analytics
- Data maintaince – clean, error-free dashboards
- Data processing – big data is our speciality
- Business intelligence – actionable insights from your data
- Data automation – Automate recurring reports and save time
Problem: OpenX’s Account Managers (AMs) and Business Development (BD) professionals spent excessive time on manual pacing reports using spreadsheets for 15 AMs.
Solution: We implemented the ‘Supply Pacing Dashboard’ on BigQuery, offering a monthly overview of pacing and forecast numbers.
Result
Time savings of approximately 58 hours per week were achieved
