- Boost ad revenue
- Streamline ad operations
- Sustainable growth
Earn More Manage Less
Plug & Play Remote Teams for Publisher
At Databeat, we empower the publisher, with plug-and-play teams.
Contact Us
You should be making more ad revenue
Floor optimization strategy competitve enough?
Do you have right partners through right integrations?
Do you see discrepancies in your end-of-month report?
Traffic increasing but ad revenue not so much?
You need a partner like DataBeat now!
What Do We Do Exactly?
Yield optimization
- Root cause analysis – mitigiate campaign issues
- Floor optimization – best buck for your impressions
- A/B testing – implement only best for your unique business
- Ad refresh – make most out of time-on-page and more
Problem: AdX was winning impressions but only paid for viewable ones, whereas PreBid paid for all impressions.
Solution: Addressed the issue by introducing the AdX Multiplier to strategically adjust PreBid bids so that it wins more impressions.
Impact
$1M
annual revenue uptick
Problem: Low bids from AdX were winning over Prebid & TAM, because of COPPA restrictions.
Solution: Enabled Non-Personalized Ads (NPA) for Child-Directed Ads, in order to comply with COPPA restrictions.
Impact
40
increase in ad fill rate
Problem: The ad layouts lack optimization, leaving room for enhancement to achieve improved CPMs.
Solution: Utilized A/B testing to determine the most effective layouts, resulting in enhanced viewability and increased CPMs.
Impact
Increased viewability by 10% & CPM by
7
Ad Operations
- Campaign management – for error free deliveries
- Trafficking – track ads with perfection
- Site onboarding – for smooth campaigns
- Quality audit – no mistake goes un-notice
Problem: Unknown reasons were causing loss of bids leading to various campaigns underdelivering.
Solution: We pulled various reports to access the current CPM rate and what other advertisers are spending most at.
Impact
Increase average bid CPM and added audience segments to reach goals maintaining a budget-friendly approach.
Problem: Publisher had a house impression share issue.
Solution: Targeted specific ad slot positions in the unified pricing rules that were missing through granular targeting and dropping floors.
Impact
House impression share dropped by 20%, resulting in a revenue increase of $145,000.
Data & Analytics
- Dashboarding – all numbers at one place
- Data cleaning – keeping data clean and reducing discrepancies
- Automated reports – Save time by automating reports
- Business Inteligence – Actionable insights from your data
Problem: SmartNews needed a unified dashboard to oversee data from various SSPs (UI, GAM, and GA).
Solution: We implemented a full ETL solution that collected data from all SSPs (UI, GAM, and GA) and consolidated it for visualization in a Master KPI Monitoring dashboard.
Impact
Delivered a consolidated dashboard that improved daily decision-making.
Problem: There was an auction disparity between GAM and AdX auctions.
Solution: We discovered this by analyzing the AdManager log-level data of Business Insider.
Impact
$100K
per month generated
Problem: DailyBeast needed to redefine their subscription model as their subscription business was not growing.
Solution: We analyzed their engagement rate and identified customer behavior towards certain subscription options.
Impact
5X
more subscriber added.
Audience Development
& Management
- Technical SEO – crawler would love your pages
- Content optimization – content for target audience
- Internal traffic redirection – for readers to keep reading
- Session value analysis – see the difference SEO makes
Problem: Low bids from AdX were winning over Prebid & TAM, because of COPPA restrictions.
Solution: Enabled Non-Personalized Ads (NPA) for Child-Directed Ads, in order to comply with COPPA restrictions.
Impact
40
increase in ad fill rate
