Problem Statement
Request capping was active across several partners, but underlying traffic quality issues remained unclear. A deeper review revealed that some app bundles were generating large volumes of requests while contributing little to no revenue, reducing overall monetization efficiency.
Outcome:
Following a targeted traffic quality review and app bundle optimization strategy:
• Traffic quality improved significantly
• Request capping was successfully removed
• Monetization efficiency increased
• Revenue grew by approximately $60K per month
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