March 17, 2026
Unlocking the Full Potential of Unseen Demand
Problem Statement A publisher experienced a sudden decline in partner…
October 30, 2025
The $400K Mystery: What the Data Was Hiding
Problem Statement Amid shifting patterns in performance reports, a quiet…
October 5, 2025
Driving Revenue Growth Through EBDA Direct Pay
Problem Statement A publisher diving into EBDA Direct Pay set…
October 5, 2025
Tackling Revenue Loss from Match Rate Drop
Problem Statement A publisher faced a sudden decline in partner…
August 29, 2025
Resolving Sudden Drop in TAM Requests
Problem Statement: A publisher faced a sudden drop in TAM…
May 17, 2025
App Optimizations
Problem Statement: A publisher noticed that their Ad Exchange had…
April 11, 2025
The Google Ads Revamp That Saved 25% on Lead Costs
Problem Statement : A consumer electronics retailer faced visibility, budget,…
February 7, 2025
Strategic Content Categorization
Problem: SSPs and Publishers often lose revenue due to uncategorized…
February 7, 2025
Strategic Solution: From Under Performing to High Performing
Problem : Low seller revenue per million impression requests (sRPM)…
