March 7, 2024
Digital Marketing Turmoil
Navigating the Aftermath of Bankrupt Demand Partners Recent bankruptcies of…
March 6, 2024
Sellers Report – March 2024
Ads.txt Lines: In February 2024, over 80,000 new ads.txt lines…
March 5, 2024
Addressing CPM Gaps on Refreshed Inventory
Problem Statement: A publisher noticed that refreshed ads were dragging…
February 12, 2024
US Programmatic Trends – Jan 2024
Benchmarking Methodology: The methodology of the DataBeat's Programmatic Trends Report…
February 7, 2024
Sellers Report – Feb 2024
Ads.txt Lines: Over the past 2 weeks around 75k+ new…
February 2, 2024
Publisher Onboarding through GAM for an Ad Network
What is an Ad Network in GAM? An Ad network…
February 2, 2024
Root causes for line item not delivering or under delivery in GAM.
Top Reasons for Line Item Underdelivery: The root causes for…
January 25, 2024
Sellers Report – Jan 2024
Ads.txt Lines: Over the past 2 weeks, there has been…
January 23, 2024
Discrepancy between GAM vs SSP partners
What is Ad discrepancy? As the name suggests, Ad discrepancy…
