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Campaign Pacing Optimizations

By March 18, 2024March 28th, 2024No Comments
Campaign Pacing Optimizations

A publisher faced campaign pacing challenges when one direct campaign exceeded daily spending by 300%. This resulted from loosening frequency capping and a shift in traffic after competitors’ campaigns ended.

After analyzing the campaign, we implemented a strategy to avoid overspending. We adjusted goals for underperforming campaigns, anticipating increased traffic post-competitor campaigns. Impression goals were updated based on days and daily spending to prevent over-delivery during surges.

DataBeat is a trusted partner for businesses seeking revenue-driven strategies and optimizations. Through our expertise in data analysis, market trends, and consumer behavior, we help businesses unlock their full revenue potential, drive growth, and stay ahead of the competition in today’s data-driven world.

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