March 7, 2024
Digital Marketing Turmoil
Navigating the Aftermath of Bankrupt Demand Partners Recent bankruptcies of…
February 2, 2024
Publisher Onboarding through GAM for an Ad Network
What is an Ad Network in GAM? An Ad network…
February 2, 2024
Root causes for line item not delivering or under delivery in GAM.
Top Reasons for Line Item Underdelivery: The root causes for…
January 23, 2024
Discrepancy between GAM vs SSP partners
What is Ad discrepancy? As the name suggests, Ad discrepancy…
January 4, 2024
Seller Defined Audiences (SDA): Understanding the Basics
Introduction In the digital advertising world, targeting is everything. Publishers…
December 14, 2023
Google’s double click penalty & Ad Revenue Shield
Introduction According to recent research, approximately 40% of traffic is…
December 13, 2023
What is a Supply-Side Platform (SSP)? Advertising Concepts
Digital ad purchasing and selling is no longer a brick-and-mortar…
December 13, 2023
Bing’s AI Integration: A Game Changer in Search Engine Technology
Introduction Bing, Microsoft’s search engine, has been struggling to compete…
December 13, 2023
Google Ad Manager vs Google Ad Manager 360
Google Ad Manager (GAM) is the most popular ad server…
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