This month’s theme focuses on secure signals. Secure signals provide privacy-safe context that supports bidder participation and auction efficiency in a cookieless ecosystem. For this analysis, performance is reviewed separately across Chrome and non-Chrome browser environments.
Report Overview
This month’s DataBeat Programmatic Trends Report examines anonymised data from industry partners across the DataBeat network, highlighting U.S. programmatic advertising performance and trends for January 2026. This report provides a detailed comparison of January 2026’s performance against both December 2025 and January 2025, offering insights into month-over-month and year-over-year changes.
Want to know more? Please download the full report for a detailed breakdown.
