Problem Statement:
A publisher faced a sudden drop in TAM requests, disrupting bid flow and directly impacting revenue. At first glance, throttling seemed the culprit, but the real story lay deeper.
Outcome:
The DataBeat team dug into the data, identified a configuration change in bid request requirements, and implemented a targeted fix.
✅ Bid flow restored
✅ TAM requests stabilized
✅ $130k Lost revenue recovered
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