Q1 2026 performance, based on GAM data, showed revenue continuing to concentrate across core devices and formats, with Mobile, Desktop, and Display remaining the primary contributors by scale. While overall pricing softened year-over-year in some major segments, Desktop gained meaningful revenue share and formats such as Native and Interstitial delivered stronger CPM growth. The quarter reflects a gradual shift toward higher-value inventory segments, where improving demand and better monetization efficiency are supporting revenue growth.
Report Overview
This month’s DataBeat Programmatic Trends Report examines anonymized data from industry partners across the DataBeat network, highlighting U.S. programmatic advertising performance and trends for March 2026. This report provides a detailed comparison of March 2026’s performance against both February 2026 and March 2025, offering insights into month-over-month and year-over-year changes.
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