October 9, 2025
Sellers Report – October 2025
In October 2025, the addition of 448,267 new ads.txt lines…
October 5, 2025
Driving Revenue Growth Through EBDA Direct Pay
Problem Statement A publisher diving into EBDA Direct Pay set…
October 5, 2025
Tackling Revenue Loss from Match Rate Drop
Problem Statement A publisher faced a sudden decline in partner…
September 22, 2025
Transaction IDs in Ad Tech: Understanding Transaction IDs and Recent Updates
AdTech is a pretty dynamic environment! In recent times, there…
September 18, 2025
US-Programmatic-Trends-August-2025
This month’s analysis examines the performance of standard and non-standard…
August 29, 2025
Resolving Sudden Drop in TAM Requests
Problem Statement: A publisher faced a sudden drop in TAM…
August 29, 2025
The Hidden Cost of Latency in Programmatic Auctions
In the quick-hitting programmatic ad ecosystem, milliseconds are everything. Latency…
August 28, 2025
Age of AI: Future of Advertising Revenue for Publishers
AI tools such as ChatGPT, Perplexity, and Google AI Overviews…
August 27, 2025
US-Programmatic-Trends-July-2025
This month’s analysis examines the relationship between creative load time…
August 26, 2025
Middleware in AdTech
Remember, going to banks for every small transaction or to…
Recent Posts
- Rethinking programmatic quality: from domain lists to bid-level control
- US-Programmatic-Trends-August-2026
- When Measurement Consolidates: What the Nielsen-DoubleVerify Deal Means for the Sell Side
- Can Fewer Ads Generate More Revenue?
- Ad Block Recovery in 2026: Why It Matters More Than Ever in a Changing AdTech Ecosystem
