December 19, 2025
Chatbots as a Revenue Stream: Real Potential or Another AdTech Illusion?
In recent years, chatbots have become popular for helping people…
December 18, 2025
US-Programmatic-Trends-November-2025
This analysis reviews year-over-year performance across 2025, examining key KPIs…
December 17, 2025
Sellers Report – December 2025
In December 2025, the addition of 456,994 new ads.txt lines…
November 18, 2025
US-Programmatic-Trends-October-2025
This month’s spotlight centers on AdX bid quality, examining how…
November 6, 2025
Sellers Report – November 2025
In November 2025, the addition of 442,117 new ads.txt lines…
November 4, 2025
Checkmate or Advantage? Kokai’s Big Move in Ad Tech
Have you ever played chess? Every move you make is…
October 30, 2025
The $400K Mystery: What the Data Was Hiding
Problem Statement Amid shifting patterns in performance reports, a quiet…
October 21, 2025
US-Programmatic-Trends-September-2025
This month’s spotlight highlights the shifting CPM trends, comparing Q3…
October 13, 2025
Understanding Pause Ads: The Latest in CTV Streaming Yield.
Introduction In the ever-evolving Industry of Digital Advertising, the users…
Recent Posts
- Rethinking programmatic quality: from domain lists to bid-level control
- US-Programmatic-Trends-August-2026
- When Measurement Consolidates: What the Nielsen-DoubleVerify Deal Means for the Sell Side
- Can Fewer Ads Generate More Revenue?
- Ad Block Recovery in 2026: Why It Matters More Than Ever in a Changing AdTech Ecosystem
