February 18, 2025
US Programmatic Trends January 2025
SSP Performance Analysis: Bid Distribution & Win Rate Across CPM…
February 14, 2025
Traffic Shaping & Auction Duplication
What is Traffic Shaping? Traffic Shaping is an ML-driven optimization…
February 11, 2025
Sellers Report – February 2025
Ads.txt Lines: In January 2025, the addition of 69,177 new…
February 11, 2025
Boosting ROAS by 39% with DataBeat’s Strategic Insights
A leading ecommerce advertiser running CPM-based campaigns faced challenges with…
February 7, 2025
Strategic Content Categorization
Problem: SSPs and Publishers often lose revenue due to uncategorized…
February 7, 2025
Strategic Solution: From Under Performing to High Performing
Problem : Low seller revenue per million impression requests (sRPM)…
February 7, 2025
Optimizing Ads.txt for expanded Domain Coverage
Problem: Incomplete Ads.txt files limit Publishers' revenue potential by restricting…
February 6, 2025
The Google Privacy Sandbox: Boon or Bane for DSPs?
Have you ever wondered how personalized ads are served? This…
January 31, 2025
Harnessing The Power Of Engagement To Boost Revenue
Introduction to engagement widgets Engagement widgets are small tools or…
