October 5, 2025
Driving Revenue Growth Through EBDA Direct Pay
Problem Statement A publisher diving into EBDA Direct Pay set…
October 5, 2025
Tackling Revenue Loss from Match Rate Drop
Problem Statement A publisher faced a sudden decline in partner…
August 29, 2025
Resolving Sudden Drop in TAM Requests
Problem Statement: A publisher faced a sudden drop in TAM…
May 17, 2025
App Optimizations
Problem Statement: A publisher noticed that their Ad Exchange had…
April 11, 2025
The Google Ads Revamp That Saved 25% on Lead Costs
Problem Statement : A consumer electronics retailer faced visibility, budget,…
February 7, 2025
Strategic Content Categorization
Problem: SSPs and Publishers often lose revenue due to uncategorized…
February 7, 2025
Strategic Solution: From Under Performing to High Performing
Problem : Low seller revenue per million impression requests (sRPM)…
February 7, 2025
Optimizing Ads.txt for expanded Domain Coverage
Problem: Incomplete Ads.txt files limit Publishers' revenue potential by restricting…
January 31, 2025
Harnessing The Power Of Engagement To Boost Revenue
Introduction to engagement widgets Engagement widgets are small tools or…
January 31, 2025
E-Commerce Checkout Revamp: Small Changes to Big Earnings
Introduction to Checkout Process Optimization The checkout process is a…
