Problem Statement:
A publisher noticed that their Ad Exchange had a high impression fill rate while paying only for viewable impressions (vCPM), unlike other partners using CPM for all delivered impressions. This raised concerns about inconsistent valuation and potential revenue loss.
Outcome:
DataBeat addressed the issue by implementing a strategic approach to balance disparities in partner payment models, resulting in improved eCPMs across all demand channels and driving more efficient monetization for the publisher.
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