Monetization trends highlight a clear divergence in inventory performance, with App emerging as the strongest growth driver, Web maintaining steady pricing gains, and AMP continuing its structural decline. Seasonal advertiser demand and evolving buying strategies are increasingly rewarding high-quality, real-time auction environments, while legacy inventory formats are losing relevance as publishers prioritize higher-yield monetization opportunities.
Report Overview
This edition of the DataBeat Programmatic Trends Report draws on anonymized data from partners across the DataBeat network to surface U.S. programmatic advertising performance and trends for July 2026. The report benchmarks June 2026 results against both May 2026 and June 2025, delivering a dual lens of month-over-month and year-over-year perspective.
Want to know more? Please download the full report for a detailed breakdown.
