October 14, 2024
US Programmatic Trends – September 2024
Change in CPMs with Viewability Buckets: For September's theme, we…
October 11, 2024
The Evolution of CTV
Connected TV has become more popular in the ad tech…
October 8, 2024
Sellers Report – October 2024
Ads.txt Lines In September 2024, the addition of 62,650 new…
October 7, 2024
HTL & DataBeat’s collaboration leads to a 10% revenue uplift
About HTL and their collaboration with DataBeat : Hashtag Labs…
October 7, 2024
Transitioning Native Advertising Partners
Problem: A publisher was struggling to generate substantial revenue with…
October 7, 2024
Unlocking new revenue opportunities for Ad Refresh Inventory
Problem: A publisher was struggling with a significant CPM gap…
October 2, 2024
Unlocking Optimal Ad Refresh Timing to Maximize Yield
Problem: Determining the optimal ad refresh time is complex and…
October 2, 2024
Ad layout changes to increase viewability
Problem: The absence of key ad slots on the publisher’s…
October 2, 2024
Optimizing CPM through Video Partner Testing
Problem: A publisher was exploring the possibilities of improving key…
September 13, 2024
US Programmatic Trends – August 2024
Browser Level Insights: In the competitive landscape of digital advertising,…
