December 13, 2023
what is an ssp?
Digital ad purchasing and selling is no longer a brick-and-mortar…
December 13, 2023
Bing’s AI Integration: A Game Changer in Search Engine Technology
Introduction Bing, Microsoft’s search engine, has been struggling to compete…
December 13, 2023
Google Ad Manager vs Google Ad Manager 360
Google Ad Manager (GAM) is the most popular ad server…
December 13, 2023
Comparison of PG and PD
Programmatic advertising has become increasingly popular in recent years, as…
December 13, 2023
Comparison of VAST & VPAID
In the world of online advertising, video has become an…
December 13, 2023
Key Ad Optimization Strategies
Introduction As a Supply-Side Platform (SSP), our primary objective is…
December 5, 2023
IAB’s New Guidelines for In-Stream, CTV, and Video Ad Formats
Here’s what happened New guidelines for Instream and Outstream player…
December 5, 2023
Comparison of Pre-Bid vs TAM vs EBDA vs UAM
With the increasing complexity of ad monetization strategies, it is…
November 22, 2023
Programmatic vs Direct
Programmatic Advertising Programmatic advertising refers to the automated buying and…
