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Traffic Shaping & Auction Duplication
What is Traffic Shaping? Traffic Shaping is an ML-driven optimization…
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Boosting ROAS by 39% with DataBeat’s Strategic Insights
A leading ecommerce advertiser running CPM-based campaigns faced challenges with…
February 6, 2025
The Google Privacy Sandbox: Boon or Bane for DSPs?
Have you ever wondered how personalized ads are served? This…
January 23, 2025
Sustainability in Digital Advertising: Embracing Green Programmatic
Digital advertising has changed the face of brands reaching consumers…
January 17, 2025
Basics of In-App Advertising
What is In-App advertising? In App advertising also known as…
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DSP: Demand Side platform
What is a Demand Side platform (DSP) and Its Role…
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Boost Your Website’s Performance: Discover PageSpeed Insights!
Introduction: Google’s PageSpeed Insights (PSI) helps to analyze the website…
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Essential Checklist for Publishers to Prepare for the New Year Holidays
Year-end holidays tend to come along with less traffic and…
