December 18, 2024
Essential Checklist for Publishers to Prepare for the New Year Holidays
Year-end holidays tend to come along with less traffic and…
December 10, 2024
Post-2024 U.S. Elections: Ad Tech Insights, Issues, and Tactics
Imagine a once in a year grand annual event at…
December 5, 2024
Google Antitrust Trial: A Landmark Case for Big Tech
Introduction: A king named X ruled a hamlet where he…
November 20, 2024
Implementing House Level priority with Prebid
Want to know how much you could benefit from Ad…
November 20, 2024
UPR & its Ideal setup to maximize yield
Want to know how much you could benefit from Ad…
November 20, 2024
Native Advertising and Its Ecosystem
Want to know how much you could benefit from Ad…
November 19, 2024
COPPA Restrictions
Want to know how much you could benefit from Ad…
November 19, 2024
ETL: Extract > Transform > Load
Introduction to ETL: Extract, Transform, Load Wondering how data from…
November 6, 2024
Contextual Targeting: The Future of Privacy-Friendly and Effective Digital Advertising
In digital advertising, contextual targeting is making life better for…
October 22, 2024
CSAI, SSAI, DAI: The Future of Video Monetization in CTV/OTT
Ad Insertion is a key strategy that enables video publishers…
