March 13, 2025
What is Digital Out of Home (DOOH) Advertising?
Just as mobile phones evolved from basic calling devices to…
February 18, 2025
AI & Media Buying Nexus
Imagine an alternative person who can make decisions for you,…
February 14, 2025
Traffic Shaping & Auction Duplication
What is Traffic Shaping? Traffic Shaping is an ML-driven optimization…
February 11, 2025
Boosting ROAS by 39% with DataBeat’s Strategic Insights
A leading ecommerce advertiser running CPM-based campaigns faced challenges with…
February 6, 2025
The Google Privacy Sandbox: Boon or Bane for DSPs?
Have you ever wondered how personalized ads are served? This…
January 23, 2025
Sustainability in Digital Advertising: Embracing Green Programmatic
Digital advertising has changed the face of brands reaching consumers…
January 17, 2025
Basics of In-App Advertising
What is In-App advertising? In App advertising also known as…
December 24, 2024
DSP: Demand Side platform
What is a Demand Side platform (DSP) and Its Role…
