Knowledge Base - DataBeat - Programmatic Advertising

DataBeat joins forces with MediaMint, a global leader in AI-powered revenue operations and marketing services.

DataBeat joins forces with MediaMint, a global leader in AI-powered revenue operations and marketing services.

Knowledge Base Media Articles

June 26, 2025

Programmatic Media Buying: Smarter, Faster, Scalable Advertising

Advertising has changed overnight, and one of the most revolutionary…

DataBeat

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Knowledge Base Media Articles

June 9, 2025

The Rise of AI-Driven Campaign Optimization

Digital advertising is entering a new chapter, where smart technology…

DataBeat

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Knowledge Base Media Articles

June 2, 2025

Mobile Gaming Ads – Leveraging DSPs to reach the Next Billion Users

Mobile gaming is not merely a form of entertainment anymore…

DataBeat

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Knowledge Base Media Articles

May 28, 2025

Bidder as a Service (Baas) Explained: Benefits, Features and Future Trends

The digital ad environment continues to shift—driven by breakthroughs in…

DataBeat

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Microsoft to Sunset Xandr DSP

Knowledge Base

May 23, 2025

Microsoft to Sunset Xandr DSP: A Strategic Shift Toward AI-Driven Advertising

Microsoft has made it official that it would be phasing…

DataBeat

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How Cutting Low ROAS Campaigns Led to 18% Revenue Loss and How DataBeat Fixed It

Knowledge Base Media Articles

May 21, 2025

How Cutting Low ROAS Campaigns Led to 18% Revenue Loss and How DataBeat Fixed It

Overview A fast-growing health food brand was scaling rapidly across…

DataBeat

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google ads monopoly

Knowledge Base Media Articles

May 12, 2025

Google’s Ad Tech Monopoly: Power, Controversy, and the Future of Digital Advertising

In the vast expanse of online advertising, few players have…

DataBeat

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Knowledge Base

May 7, 2025

Impact of Tariffs on Ad Spend: What 5 Key Trends Reveal

As global trade tensions intensify and tariffs continue to remake…

DataBeat

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semantic seo

Knowledge Base

May 1, 2025

Semantic SEO Changes the Entire Game of Content Strategy

Search engine optimization is the only way to drive organic…

DataBeat

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Knowledge Base

April 29, 2025

Google Ads vs DV360: Choosing Appropriate Campaign Management Platform

In the constantly changing environment of online advertising, selecting the…

DataBeat

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