Knowledge Base

The advertising world might be in for a major shakeup…

In programmatic ad buying, demand-side platforms (DSPs) are essential to…

The new digital advertising landscape of Google Ads offers features…

CTV ads has gained greater recognition on the buy side…

For the most part, programmatic advertising is effective towards everything…

Just as mobile phones evolved from basic calling devices to…

Imagine an alternative person who can make decisions for you,…

Navigating Ad Fraud:  Buy-Side Strategies for Invalid Traffic (IVT) Prevention…

What is Traffic Shaping? Traffic Shaping is an ML-driven optimization…

A leading ecommerce advertiser running CPM-based campaigns faced challenges with…