February 7, 2025
Strategic Content Categorization
Problem: SSPs and Publishers often lose revenue due to uncategorized…
February 7, 2025
Strategic Solution: From Under Performing to High Performing
Problem : Low seller revenue per million impression requests (sRPM)…
February 7, 2025
Optimizing Ads.txt for expanded Domain Coverage
Problem: Incomplete Ads.txt files limit Publishers' revenue potential by restricting…
January 31, 2025
Harnessing The Power Of Engagement To Boost Revenue
Introduction to engagement widgets Engagement widgets are small tools or…
January 31, 2025
E-Commerce Checkout Revamp: Small Changes to Big Earnings
Introduction to Checkout Process Optimization The checkout process is a…
January 31, 2025
Improving website performance with Ad Inserter Optimizations
Introduction to Core Web Vitals Core Web Vitals (CWVs) represent…
October 7, 2024
HTL & DataBeat’s collaboration leads to a 10% revenue uplift
About HTL and their collaboration with DataBeat : Hashtag Labs…
October 7, 2024
Transitioning Native Advertising Partners
Problem: A publisher was struggling to generate substantial revenue with…
October 7, 2024
Unlocking new revenue opportunities for Ad Refresh Inventory
Problem: A publisher was struggling with a significant CPM gap…
October 2, 2024
Unlocking Optimal Ad Refresh Timing to Maximize Yield
Problem: Determining the optimal ad refresh time is complex and…
