Problem Statement
A publisher faced a sudden decline in partner match rate and bid rate after a recent app update. At first, the cause wasn’t clear, and the drop led to noticeable revenue loss as performance continued to be impacted until a deeper investigation revealed the true issue.
Outcome
Through DataBeat’s investigation and corrective measures, performance stabilized and recovery began:
• Match rate improved
• Bid activity restored
• Revenue back on track
Want to know what caused the drop and how it was fixed?
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