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Addressing CPM Gaps on Refreshed Inventory

By March 5, 2024June 11th, 2024No Comments
Addressing CPM Gaps on Refreshed Inventory

Refreshing your ad slots is a great way to increase overall inventory. However, for one of our publisher clients we observed much lower CPMs for refreshed ads vs non refreshed ads, and this gap grows wider with each refresh count. In this case study, our experts explored the performance gaps on refreshed ad impressions and identified a solution that helped bridge this parity by 30%. Ultimately driving more revenue with an optimized setup. For more information on this case study, hit the download button after sharing your details with us.

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