Impression fraud is just the surface click fraud is where the real damage happens. App environments appear deceptively clean with only 0.52% IVT impressions, yet click fraud soars to 28.06%, with App Video hitting 35.47%. Across Web, AMP, and App, click IVT runs 8 to 10x higher than impression IVT, exposing a critical blind spot in verification strategies that rely solely on impression signals. Low impression fraud rates are no longer a reliable indicator of traffic quality fraud has migrated to the click layer, and the numbers tell a story that every advertiser needs to see.
Report Overview
This month’s DataBeat Programmatic Trends Report examines anonymized data from industry partners across the DataBeat network, highlighting U.S. programmatic advertising performance and trends for February 2026. This report provides a detailed comparison of February 2026’s performance against both January 2026 and February 2025, offering insights into month-over-month and year-over-year changes.
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