SAN FRANCISCO and HYDERABAD, May 14, 2025 — MediaMint, a leading provider of AI-Powered revenue operations and marketing services, today announced it has acquired DataBeat, a provider of yield optimization, data engineering and analytics services for media platforms and publishers. The acquisition enhances MediaMint’s offerings, expands its expertise in data-driven solutions for the media industry, and further broadens its leadership and delivery capabilities.
Founded by Ashok Ganapam, Snigdha Baddam, Deepti Gali and Pratyush Mulukutla in 2017 in India, DataBeat brings a team of approximately 270 professionals to MediaMint’s global workforce of over 2,500 across offices in Europe, North America, LATAM and Asia. DataBeat’s rapid growth with large enterprise clients demonstrates its deep domain knowledge and technical capabilities in driving revenue, operational efficiency, and data-informed decision making for publishers, AdTech partners and advertisers.
“DataBeat’s expertise in yield optimization, data engineering, and data analytics aligns perfectly with the needs of our rapidly growing business,” said Rajeev Butani, Chairman and CEO of MediaMint. “Their addition strengthens our ability to deliver enhanced value to clients by driving revenue growth, streamlining operations, and equipping leadership teams with critical, data-driven insights.
The acquisition complements MediaMint’s ongoing investments in its own Agentic AI framework in a service-as-a-software model, as well as partnerships with Snowflake and other leading data and marketing platforms to scale media and marketing use cases. It follows the company’s strategy of targeted acquisitions to broaden its portfolio.
“Everstone and Recognize co-invested in MediaMint because we believe MediaMint is an industry-leading media operations and marketing services platform. This acquisition is a good example of how MediaMint continues to scale its breadth of offerings and depth of delivery capabilities”, said Sandeep Singh, Managing Director at Everstone Capital and Josh Miller, Partner at Recognize Partners.
“We started DataBeat recognizing that media platforms and publishers need domain specialist partners to help them effectively drive advertising revenue and continually optimize for yield. Joining with MediaMint will allow us to further scale our impact in data engineering, architecture and analytics, and jointly build cutting-edge AI solutions to drive even more value for our clients”, said Ashok and Pratyush from DataBeat.
About MediaMint: – MediaMint specializes in AI-powered revenue operations solutions spanning media, marketing, sales, customer success, platform support, as well as data and AI. Leveraging advanced technology and strategic partnerships, MediaMint empowers businesses to streamline their processes, gain efficiencies, and drive sustainable growth
