February 7, 2025
Strategic Content Categorization
Problem: SSPs and Publishers often lose revenue due to uncategorized…
February 7, 2025
Strategic Solution: From Under Performing to High Performing
Problem : Low seller revenue per million impression requests (sRPM)…
February 7, 2025
Optimizing Ads.txt for expanded Domain Coverage
Problem: Incomplete Ads.txt files limit Publishers' revenue potential by restricting…
February 6, 2025
The Google Privacy Sandbox: Boon or Bane for DSPs?
Have you ever wondered how personalized ads are served? This…
January 31, 2025
Harnessing The Power Of Engagement To Boost Revenue
Introduction to engagement widgets Engagement widgets are small tools or…
January 31, 2025
E-Commerce Checkout Revamp: Small Changes to Big Earnings
Introduction to Checkout Process Optimization The checkout process is a…
January 31, 2025
Improving website performance with Ad Inserter Optimizations
Introduction to Core Web Vitals Core Web Vitals (CWVs) represent…
January 23, 2025
Sustainability in Digital Advertising: Embracing Green Programmatic
Digital advertising has changed the face of brands reaching consumers…
January 20, 2025
US Programmatic Trends December 2024
Industry-Wise Demand Side Platform Performance: 2023 vs. 2024 DV 360:…
