October 7, 2024
Transitioning Native Advertising Partners
Problem: A publisher was struggling to generate substantial revenue with…
October 7, 2024
Unlocking new revenue opportunities for Ad Refresh Inventory
Problem: A publisher was struggling with a significant CPM gap…
October 2, 2024
Unlocking Optimal Ad Refresh Timing to Maximize Yield
Problem: Determining the optimal ad refresh time is complex and…
October 2, 2024
Ad layout changes to increase viewability
Problem: The absence of key ad slots on the publisher’s…
October 2, 2024
Optimizing CPM through Video Partner Testing
Problem: A publisher was exploring the possibilities of improving key…
September 13, 2024
US Programmatic Trends – August 2024
Browser Level Insights: In the competitive landscape of digital advertising,…
September 12, 2024
Efficient management of ad blocks & different categories in GAM
Google Ad Manager (GAM) provides an interactive platform for publishers…
September 12, 2024
Guide to Ads.txt Management for SSPs: Optimizing Insights
Introduction:- In the moving field of digital advertising, trust and…
September 10, 2024
Sellers Report – September 2024
Ads.txt Lines: In September 2024, the addition of 75,411 new…
September 8, 2024
Server Side vs Client Side Header Bidding
What is Header Bidding? Header bidding (otherwise prebid) is a…
