November 4, 2024
CTV Advertising: Insights, Strategies, and Challenges
Date & Time - 25th October 2024, 1PM EST (Friday)In…
October 22, 2024
CSAI, SSAI, DAI: The Future of Video Monetization in CTV/OTT
Ad Insertion is a key strategy that enables video publishers…
October 16, 2024
Understanding Ad Pods in CTV
In traditional linear broadcasting, viewers are habituated to encountering ad…
October 14, 2024
US Programmatic Trends – September 2024
Change in CPMs with Viewability Buckets: For September's theme, we…
October 11, 2024
The Evolution of CTV
Connected TV has become more popular in the ad tech…
October 8, 2024
Sellers Report – October 2024
Ads.txt Lines In September 2024, the addition of 62,650 new…
October 7, 2024
HTL & DataBeat’s collaboration leads to a 10% revenue uplift
About HTL and their collaboration with DataBeat : Hashtag Labs…
October 7, 2024
Transitioning Native Advertising Partners
Problem: A publisher was struggling to generate substantial revenue with…
October 7, 2024
Unlocking new revenue opportunities for Ad Refresh Inventory
Problem: A publisher was struggling with a significant CPM gap…
October 2, 2024
Unlocking Optimal Ad Refresh Timing to Maximize Yield
Problem: Determining the optimal ad refresh time is complex and…
Recent Posts
- The Trade Desk vs. DV360: Which DSPs Offer More Control for Advertisers ?
- US Programmatic Trends February 2025
- How is Google Ads’ automation tools changing the Role of Advertisers?
- Unlocking CTV’s Full Potential: Smarter Buying with Supply Path Optimization
- Hidden Costs of Programmatic Buying & How to Optimize Budgets
