June 13, 2025
US Programmatic Trends May 2025
This month’s analysis focuses on how increasing ad refresh counts…
June 9, 2025
The Rise of AI-Driven Campaign Optimization
Digital advertising is entering a new chapter, where smart technology…
May 23, 2025
US Programmatic Trends April 2025
This month’s analysis highlights trends in bid CPMs, bid rates,…
May 17, 2025
App Optimizations
Problem Statement: A publisher noticed that their Ad Exchange had…
