December 10, 2024
Sellers Report – December 2024
Ads.txt Lines: In November 2024, the addition of 64,044 new…
December 5, 2024
Google Antitrust Trial: A Landmark Case for Big Tech
Introduction: A king named X ruled a hamlet where he…
November 20, 2024
Implementing House Level priority with Prebid
Want to know how much you could benefit from Ad…
November 20, 2024
UPR & its Ideal setup to maximize yield
Want to know how much you could benefit from Ad…
November 20, 2024
Native Advertising and Its Ecosystem
Want to know how much you could benefit from Ad…
November 19, 2024
COPPA Restrictions
Want to know how much you could benefit from Ad…
November 19, 2024
ETL: Extract > Transform > Load
Introduction to ETL: Extract, Transform, Load Wondering how data from…
November 18, 2024
US Programmatic Trends – October 2024
Curated vs Non-Curated CPM % diff by SSP: For October’s…
November 8, 2024
Sellers Report – November 2024
Ads.txt Lines In October 2024, the addition of 71,228 new…
November 6, 2024
Contextual Targeting: The Future of Privacy-Friendly and Effective Digital Advertising
In digital advertising, contextual targeting is making life better for…
Recent Posts
- The Trade Desk vs. DV360: Which DSPs Offer More Control for Advertisers ?
- US Programmatic Trends February 2025
- How is Google Ads’ automation tools changing the Role of Advertisers?
- Unlocking CTV’s Full Potential: Smarter Buying with Supply Path Optimization
- Hidden Costs of Programmatic Buying & How to Optimize Budgets
