February 18, 2025
AI & Media Buying Nexus
Imagine an alternative person who can make decisions for you,…
February 18, 2025
US Programmatic Trends January 2025
SSP Performance Analysis: Bid Distribution & Win Rate Across CPM…
February 14, 2025
Traffic Shaping & Auction Duplication
What is Traffic Shaping? Traffic Shaping is an ML-driven optimization…
February 11, 2025
Sellers Report – February 2025
Ads.txt Lines: In January 2025, the addition of 69,177 new…
February 11, 2025
Boosting ROAS by 47% with DataBeat’s Strategic Insights
A leading ecommerce advertiser running CPM-based campaigns faced challenges with…
February 7, 2025
Strategic Content Categorization
Problem: SSPs and Publishers often lose revenue due to uncategorized…
February 7, 2025
Strategic Solution: From Under Performing to High Performing
Problem : Low seller revenue per million impression requests (sRPM)…
February 7, 2025
Optimizing Ads.txt for expanded Domain Coverage
Problem: Incomplete Ads.txt files limit Publishers' revenue potential by restricting…
February 6, 2025
The Google Privacy Sandbox: Boon or Bane for DSPs?
Have you ever wondered how personalized ads are served? This…
