November 18, 2025
US-Programmatic-Trends-October-2025
This month’s spotlight centers on AdX bid quality, examining how…
November 6, 2025
Sellers Report – November 2025
In November 2025, the addition of 442,117 new ads.txt lines…
November 4, 2025
Checkmate or Advantage? Kokai’s Big Move in Ad Tech
Have you ever played chess? Every move you make is…
October 30, 2025
The $400K Mystery: What the Data Was Hiding
Problem Statement Amid shifting patterns in performance reports, a quiet…
October 21, 2025
US-Programmatic-Trends-September-2025
This month’s spotlight highlights the shifting CPM trends, comparing Q3…
October 13, 2025
Understanding Pause Ads: The Latest in CTV Streaming Yield.
Introduction In the ever-evolving Industry of Digital Advertising, the users…
October 9, 2025
Sellers Report – October 2025
In October 2025, the addition of 448,267 new ads.txt lines…
October 5, 2025
Driving Revenue Growth Through EBDA Direct Pay
Problem Statement A publisher diving into EBDA Direct Pay set…
October 5, 2025
Tackling Revenue Loss from Match Rate Drop
Problem Statement A publisher faced a sudden decline in partner…
