DataBeat - DataBeat - Programmatic Advertising

DataBeat joins forces with MediaMint, a global leader in AI-powered revenue operations and marketing services.

DataBeat joins forces with MediaMint, a global leader in AI-powered revenue operations and marketing services.

US Programmatic Trends may 2025

Blog Media

June 13, 2025

US Programmatic Trends May 2025

This month’s analysis focuses on how increasing ad refresh counts…

DataBeat

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AdTech Practitioner Roundtable

Blog Webinar

June 6, 2025

DataBeat AdTech Roundtable Highlights: SPO, MFA Sites, & Monetization

Date & Time - 29th May 2025, 12PM EST (Thursday)At…

DataBeat

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Knowledge Base Media Articles

June 2, 2025

Mobile Gaming Ads – Leveraging DSPs to reach the Next Billion Users

Mobile gaming is not merely a form of entertainment anymore…

DataBeat

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Knowledge Base Media Articles

May 28, 2025

Bidder as a Service (Baas) Explained: Benefits, Features and Future Trends

The digital ad environment continues to shift—driven by breakthroughs in…

DataBeat

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US Programmatic Trends April 2025

Blog Media

May 23, 2025

US Programmatic Trends April 2025

This month’s analysis highlights trends in bid CPMs, bid rates,…

DataBeat

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Microsoft to Sunset Xandr DSP

Knowledge Base

May 23, 2025

Microsoft to Sunset Xandr DSP: A Strategic Shift Toward AI-Driven Advertising

Microsoft has made it official that it would be phasing…

DataBeat

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How Cutting Low ROAS Campaigns Led to 18% Revenue Loss and How DataBeat Fixed It

Knowledge Base Media Articles

May 21, 2025

How Cutting Low ROAS Campaigns Led to 18% Revenue Loss and How DataBeat Fixed It

Overview A fast-growing health food brand was scaling rapidly across…

DataBeat

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Recording HAR and Charles Sessions for Effective Troubleshooting - test

Case Studies Media Publisher

May 17, 2025

App Optimizations

Problem Statement: A publisher noticed that their Ad Exchange had…

DataBeat

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DataBeat- a MediaMint company

Blog Media

May 14, 2025

MediaMint Strengthens Data and Analytics Capabilities with Acquisition of DataBeat

SAN FRANCISCO and HYDERABAD, May 14, 2025 — MediaMint, a…

DataBeat

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sellers report may 2025

Blog Media

May 13, 2025

Sellers Report – May 2025

Ads.txt Lines: In April 2025, the addition of 70,232 new…

DataBeat

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