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End-to-end yield & programmatic optimization for publishers and SSPs to:

  • Boost revenue with data-driven strategies
  • Streamline ad operations for seamless performance
  • Provide actionable insights for smarter decisions
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Who We Serve

Maximize ad revenue, optimize inventory, and enhance user experience with data-driven strategies.

Publisher Yield Optimization

Floor Price Optimization

Analyze and set dynamic floor prices to ensure every impression sells at the best possible rate

Ad Stack & Header Bidding

Configure and optimize your ad stack and header bidding setup for maximum competition and fill rates

Timeout Optimization

Fine-tune auction timeouts to balance revenue and user experience.

Inventory Performance

Monitor and enhance ad slot performance using real-time analytics and A/B testing

Traffic Quality & Allocation

Drive and allocate high-value traffic aligned to your revenue goals.

Root Cause Analysis

Diagnose and resolve revenue or performance drops with precision.

Brand Safety & Ad Quality

Block unwanted ads and ensure a safe, high-quality user environment.

Custom Reporting

Actionable dashboards and deep analytics for ongoing yield improvement.

Unlock programmatic potential, optimize floor pricing, and deliver superior results for your publisher partners.

SSP Yield & Programmatic Services

Dynamic Floor Optimization

Implement data-driven, adaptable floor pricing strategies for publisher partners.

Demand Source Alignment

Match publishers with DSPs and buyers that deliver sustained value and higher bids.

Traffic Allocation

Optimize traffic distribution across demand sources to avoid bottlenecks and maximize fill.

Advertiser Management

Prioritize and manage advertisers to maximize competition and yield.

Custom Ad Server Setup

Tailor ad servers and wrappers for unique programmatic environments.

Quality Assurance

Ongoing audits and tuning to maintain peak efficiency and address market shifts.

Advanced Analytics

Weekly/monthly insights on yield, bid discard analysis, and real-time recommendations.

Why Choose DataBeat?

Cross-Functional Expertise: Our team bridges publisher, SSP, and DSP knowledge for holistic yield strategies.

Proven Revenue Growth: Tangible, measurable uplifts for both publishers and SSPs—often within 60 days.

Patent-Ready Analysis Frameworks: Fast, consistent, and scalable optimization.

Scalable Solutions: Flexible for small sites or large networks.

Data-Backed Decisions: Every action is powered by granular, log-level data and industry benchmarks.

Tools & Technology

AdTech

GAM, Prebid.js, PubMatic, Magnite, Index Exchange

Analytics

Google Analytics, Adobe Analytics, DoubleVerify, MOAT, IAS

Data & Visualization

GCP, BigQuery, Snowflake, Looker Studio, Power BI

ETL & Benchmarking

DataBeat Ingestion, STAQ, Adomik

Success Stories

SmartNews

Challenge: AdX only paid for viewable impressions, while PreBid paid for all.

Solution: Introduced AdX Multiplier to adjust PreBid bids.

Impact

$1M

revenue uptick.

Challenge: Missing ads.txt lines disrupted bid exchanges.

Solution: Updated ads.txt files and optimized demand sources.

Impact

$1.75

uplift.

Trusted By

Ready to unlock your yield potential?

 Let’s redefine your programmatic revenue—whether you’re a publisher or an SSP.