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End-to-end AdOps solutions for publishers and SSPs to:

  • Ensure flawless campaign setup and delivery
  • Maximize revenue through operational excellence
  • Gain actionable insights for continuous improvement
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What do we do exactly?

Your Playbook for Streamlined Campaigns and Revenue Growth

Site Onboarding & Migration

  • Effortlessly migrate websites and onboard new ad networks or SSPs, ensuring zero disruption and optimal setup.
  • Strategize ad formats and stack configurations tailored to your business needs.

Media Planning & Inventory Management

  • Allocate and forecast ad inventory using market trends and campaign data for maximum utilization and revenue.
  • Identify and size new opportunities through in-depth market research and audience analysis.

Campaign Setup & Trafficking

  • Manage the entire campaign lifecycle-from insertion order to launch-with precise goal setting and collaborative execution.
  • Partner with advertisers, ad networks, exchanges, DSPs, and SSPs for holistic campaign success.

Campaign Management & Optimization

  • Monitor and optimize campaign performance, adjusting tactics to achieve delivery, viewability, and ROI targets.
  • Leverage advanced analytics for continuous improvement.

Tag Management & Implementation

  • Deploy and manage macros, pixels, and ad slot tags for accurate tracking and seamless ad delivery.

Reporting & Insights

  • Automated daily, weekly, and monthly performance reports, plus monthly reconciliation for transparency.
  • Proprietary tools deliver actionable insights and optimization recommendations.

Quality Assurance & Audits

  • Conduct thorough pre-launch QA, creative checks, and error mitigation to ensure ad quality and compliance.
  • Identify and resolve tag errors, rendering issues, and malicious creatives.

Extended Services

  • Optimize ad layouts and formats, troubleshoot delivery issues, and ensure ongoing campaign health.

Tools & Technologies

Seamless Publisher Integration, Technical Precision, and Revenue Optimization

Publisher Onboarding & Integration

  • Handle server setup, site launches, and ads.txt compliance for new publishers.
  • Match publishers with optimal demand sources and manage deal set-up for maximum fill and revenue.

Technical Troubleshooting

  • Swiftly identify and resolve integration or bid request issues to maintain seamless operations.
  • Ensure accurate on-page bid requests and proactive support for uninterrupted ad delivery.

Publisher Management

  • Conduct regular Health and Business Reviews (HBRs/QBRs) to optimize performance and foster collaboration.
  • Provide continuous support and strategic guidance to maximize publisher revenue.

Quality Assurance & Audits

  • Perform comprehensive QA and regular audits to ensure compliance, quality, and operational efficiency.
  • Dedicated account management for smooth relationships and top-tier service.

Reporting & Analytics

  • Deliver weekly/monthly performance reports tailored to publisher metrics.
  • Provide actionable insights on yield, bid discard rates, and competitive positioning.

Gap & Competition Analysis

  • Track publisher coverage, industry rank, and competitive shifts.
  • Identify new opportunities and connect with publishers across all tiers.

Tools & Technologies

SSP dashboards, custom reporting modules, header bidding wrappers, analytics platforms, compliance tools, and troubleshooting utilities.

Why DataBeat for AdOps?

End-to-End Expertise

From onboarding to campaign delivery, we troubleshoot and optimize every step for publishers and SSPs.

Proven Results

Custom strategies and precise execution deliver measurable improvements in revenue, fill rate, and campaign health.

Advanced Technology

Leverage industry-leading AdTech platforms and proprietary tools for superior performance.

Actionable Insights

Transparent, data-driven reporting empowers smarter decisions and continuous growth.

Proactive Support

Dedicated account managers and technical experts ensure seamless, responsive service.

Success Stories

Problem: Unidentified bid losses led to underperformance.

Solution: Deep-dive analysis identified top advertisers and optimized CPMs.

Impact

Increased

average bid CPM and added new audience segments.

Problem: Incorrect ad sizes from bidders caused missed opportunities.

Solution: Collaborated with bidders to resolve discrepancies.

Impact

$5k

daily revenue increase.

Problem: 70% of video ads discarded due to unsupported MIME types.

Solution: Updated MIME types, reducing discards to 20%.

Impact

$129k/month

additional revenue.

Trusted By

The DataBeat Advantage

Let DataBeat power your ad operations for seamless workflows, higher returns, and a competitive edge.