Knowledge Base - DataBeat - Programmatic Advertising

DataBeat joins forces with MediaMint, a global leader in AI-powered revenue operations and marketing services.

DataBeat joins forces with MediaMint, a global leader in AI-powered revenue operations and marketing services.

Knowledge Base

April 29, 2025

Google Ads vs DV360: Choosing Appropriate Campaign Management Platform

In the constantly changing environment of online advertising, selecting the…

DataBeat

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Knowledge Base

April 28, 2025

Demand Side Platform KPIs in Programmatic Advertising

Key Performance Indicators (KPIs) assist you in monitoring how successful…

DataBeat

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Knowledge Base

April 28, 2025

How Google Tag Manager (GTM) Simplifies Ad Tracking and Campaign Management

In the ever-evolving landscape of digital marketing, efficiency and accuracy…

DataBeat

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Potential Ban on Pharma Ads

Knowledge Base Media Articles

April 4, 2025

A Potential Ban on Pharma Ads Could Be Coming

The advertising world might be in for a major shakeup…

DataBeat

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The Trade Desk vs. DV360: Which DSPs Offer More Control for Advertisers ?

Knowledge Base Media Articles

April 1, 2025

The Trade Desk vs. DV360: Which DSPs Offer More Control for Advertisers ?

In programmatic ad buying, demand-side platforms (DSPs) are essential to…

DataBeat

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How are Google Ads’ automation tools changing the Role of Advertisers?

Knowledge Base Media Articles

March 17, 2025

How is Google Ads’ automation tools changing the Role of Advertisers?

The new digital advertising landscape of Google Ads offers features…

DataBeat

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Unlocking CTV’s Full Potential: Smarter Buying with Supply Path Optimization

Knowledge Base Media Articles

March 17, 2025

Unlocking CTV’s Full Potential: Smarter Buying with Supply Path Optimization

CTV ads has gained greater recognition on the buy side…

DataBeat

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Hidden Costs of Programmatic Buying & How to Optimize Budgets

Knowledge Base Media Articles

March 13, 2025

Hidden Costs of Programmatic Buying & How to Optimize Budgets

For the most part, programmatic advertising is effective towards everything…

DataBeat

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DOOH Advertising

Knowledge Base Media Articles

March 13, 2025

What is Digital Out of Home (DOOH) Advertising?

Just as mobile phones evolved from basic calling devices to…

DataBeat

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AI & Media Buying Nexus

Knowledge Base Media Articles

February 18, 2025

AI & Media Buying Nexus

Imagine an alternative person who can make decisions for you,…

DataBeat

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