Problem :
Low seller revenue per million impression requests (sRPM) can negatively impact profitability and lead to account inefficiencies. Xandr flagged an account due to an sRPM of $0.71, well below the mandatory $1.71 threshold, requiring immediate optimization to avoid further inefficiencies and revenue loss.
Outcome:
DataBeat addressed the low sRPM by optimizing inventory, removing underperforming demand tags, ensuring valid Ads.txt entries, and identifying inefficiencies across publishers, domains, and placements. These actions increased the sRPM from $0.71 to $2.75 within 3 months, significantly improving the impression-to-revenue ratio and enhancing overall profitability.
Is your sRPM below the threshold? Learn how to optimize inventory, remove inefficiencies, and boost revenue now!
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