Issue
Competitor benchmarking is a game changer for brands in the online world. It helps to understand brand perception, improve social media presence and provide better customer engagement. DataBeat has equipped companies to benchmark themselves against their competition across various metrics
Our Approach
The analytical solution will perform the following:
- Choose the competitors closest to the company in terms of size and market
- Identify the relevant metrics from a pool of metrics that matter the most to the business
- Identify the data sources (review sites, forums, blogs, social media handles) for sentiment analysis
Impact
- View of market share and global reach footprint against the competition
- Social media impact through sentiment analysis
- Keyword gap analysis using keywords that drive traffic to competitors
