Problem:
After achieving a strong CPM in the open market, the publisher aimed to increase fill rates without negatively impacting the CPM. Achieving this would be the most effective way to yield higher revenue
Outcome:
DataBeat implemented an optimization for the Prebid setup, enabling the publisher to secure ad impressions that would have otherwise gone unsold, leading to improved overall ad performance and fill rates.
To discover the full strategy and results, download the case study.
DataBeat is a trusted partner for businesses seeking revenue-driven strategies and optimizations. Through our expertise in data analysis, market trends, and consumer behavior, we help businesses unlock their full revenue potential, drive growth, and stay ahead of the competition in today’s data-driven world.
