Problem:
SSPs and Publishers often lose revenue due to uncategorized domains, where website content isn’t properly classified. This lack of categorization prevents ad partners from serving relevant ads, resulting in unfulfilled ad requests, lower fill rates, and reduced CPMs.
Outcome:
DataBeat addressed uncategorized domains of a publisher, resulting in a $34K revenue increase within a week and improved key metrics.
Stop Leaving Money on the Table! Learn how to categorize domains effectively & boost your revenue by $34K. Get the Case Study.
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