About HTL and their collaboration with DataBeat :
Hashtag Labs (HTL) is a leading provider of innovative software products and ad monetization services, known for delivering cutting-edge solutions to help publishers optimize their ad revenue. In partnership with HTL, Databeat works as an extended team, supporting their efforts to maximize ad performance and revenue opportunities.
Problem Statement :
The initial revenue results for a newly onboarded publisher under HTL fell short of expectations due to underperforming ad units. This in turn, brought up the potential for a deep dive analysis to uncover the hidden challenges.
Outcome:
Databeat worked closely with Sean, HTL’s Senior Technical Account Manager, to ignite a revenue boost that not only increased their overall revenue but also revitalized the key performance metrics.
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