Problem Statement:
A publisher was exploring the possibilities of improving key KPIs for their video ad inventory but was reluctant to switch the existing player without data-backed insights.
Outcome :
DataBeat conducted a test with a few prominent partners, to pick the best performing video player and also uncover optimization opportunities that led to a significant CPM uplift across multiple partners, driving improved ad monetization.
For a detailed look at the strategy and its results, download the case study.
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