Problem:
A publisher was exploring the possibilities of improving key KPIs for their video ad inventory but was reluctant to switch the existing player without data-backed insights.
Outcome :
DataBeat conducted a test with a few prominent partners, to pick the best performing video player and also uncover optimization opportunities that led to a significant CPM uplift across multiple partners, driving improved ad monetization.
For a detailed look at the strategy and its results, download the case study.
DataBeat is a trusted partner for businesses seeking revenue-driven strategies and optimizations. Through our expertise in data analysis, market trends, and consumer behavior, we help businesses unlock their full revenue potential, drive growth, and stay ahead of the competition in today’s data-driven world.
