Problem Statement:
A publisher was seeing that below the fold Ad slots were underperforming, with noticeably lower eCPMs. Bidders flagged low viewability as the main culprit, putting pressure on programmatic performance.
Outcome:
DataBeat took a deep dive into loading behavior and viewability signals, fine-tuning strategies to strike the right balance between user experience and monetization. The result: smarter placements, better visibility, and stronger revenue outcomes.
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