One of our publisher clients observed a significant gap in eCPM for their below the fold ad slots. Bidders pointed out low viewability as the root problem. The DataBeat team suggested a Lazy Load solution which helped improve performance KPIs for below the fold inventory. Our experts analyzed the ideal pixel offsets to minimize impressions loss and ensure maximum uplift in revenue. For more information on this case study, hit the download button after sharing your details with us.
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