Introduction to engagement widgets
Engagement widgets are small tools or applications that are inserted on websites or apps to improve the user interaction with the page by providing dynamic questions, content, etc., without making the user navigate away from the page.
These widgets could be related content suggestions, polls or quizzes, comments sections, social share buttons, or interactive carousels or sliders. These widgets are often customized to match a website’s content and target audience.
These widgets could be related content suggestions, polls or quizzes, comments sections, social share buttons, or interactive carousels or sliders. These widgets are often customized to match a website’s content and target audience.
Expected Impact: Why do publishers need them?
Engagement widgets are required for publishers for a number of reasons that enhance their online visibility. First, by keeping visitors interested for longer, these lower bounce rates and in improving user retention. They can increase page views and encourage readers to explore more material on the website by providing features like infinite scrolling or related articles.
Since better interaction rates result in more ad impressions and clicks, which in turn drive ad revenue, this improved engagement is essential for increasing revenue. Additionally, by offering personalised and engaging material that enhances browsing, engagement widgets improve the user experience overall.
Since better interaction rates result in more ad impressions and clicks, which in turn drive ad revenue, this improved engagement is essential for increasing revenue. Additionally, by offering personalised and engaging material that enhances browsing, engagement widgets improve the user experience overall.
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