Problem Statement :
A consumer electronics retailer faced visibility, budget, and lead quality issues with PMax. DataBeat optimized performance by shifting to Google Search Ads with better budget control.
Outcome:
DataBeat recommended transitioning to a search Ads structure and reworking the budget allocation, resulting in better lead quality, higher conversion rates, lower cost per lead leading to an improved ROAS.
Here are the affected metrics and their percentage changes resulting from the shift from PMax campaigns to Google Ads campaigns:
| Metric |
PMax Campaign |
Google Ads Campaign | % Change |
| Lead Volume | 8,000 | 11,500 | +43.75% |
| Conversion Rate | 3.2% | 4.8% | +50% |
| Cost per Lead (CPL) | $12.50 | $9.30 | -25.6% |
| Return on Ad Spend (ROAS) | 3.8x | 5.4x | +42% |
To dive deeper into the approach taken for this transition, download the full case study.
DataBeat is the go-to partner for AdTech companies looking to turn data into revenue.
With deep expertise in programmatic operations, analytics, and real-time market trends, we help publishers, SSPs, and networks optimize yield, streamline performance, and make smarter business decisions. Our focus? Driving measurable revenue outcomes in a fast-evolving digital landscape.
