Problem:
Incomplete Ads.txt files limit Publishers’ revenue potential by restricting authorized demand partners from accessing inventory. This results in reduced competition, lower CPMs, and missed opportunities to maximize revenue through untapped demand.
Outcome:
DataBeat addressed incomplete Ads.txt files, leading to a $144K revenue increase within 30 days and major key performance indicators such as CPMs, fill rates, and win rates were improved.
So, you think your Ads.txt is complete? 🤔 Think again! Download the case study and see how we found $144K hiding in plain sight.
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