June 2025 marked a significant shift in the programmatic landscape. With 284,865 new ads.txt lines added and 314,763 removed, the month ended with a net decrease of approximately 29,800 lines. This is the largest negative net change recorded so far this year.
By analyzing changes in direct connections among connected publishers over the past few months, we identified the top SSPs that gained the most direct domains within each category, based on their rank and market coverage.
- In the past month, Online Media solutions has added over 1,000 partners in the Scaling category, while IncrementX has connected with more than 150 partners in the Emerging group as direct connections.
- SSPs like Pubmatic, Taboola, HashTag Labs, Onomagic were in the top 5 list, for adding new direct connections across the groups.
Want to know more? Please download the full report for a detailed breakdown.
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