Skip to main content
DataBeat joins forces with MediaMint, a global leader in AI-powered revenue operations and marketing services.
DataBeat joins forces with MediaMint, a global leader in AI-powered revenue operations and marketing services.
Read more
BlogMedia

Sellers Report – July 2025

By July 23, 2025July 25th, 2025No Comments
Sellers Report July 2025

June 2025 marked a significant shift in the programmatic landscape. With 284,865 new ads.txt lines added and 314,763 removed, the month ended with a net decrease of approximately 29,800 lines. This is the largest negative net change recorded so far this year.

ads.txt lines

By analyzing changes in direct connections among connected publishers over the past few months, we identified the top SSPs that gained the most direct domains within each category, based on their rank and market coverage.

  • In the past month, Online Media solutions has added over 1,000 partners in the Scaling category, while IncrementX has connected with more than 150 partners in the Emerging group as direct connections.
  • SSPs like Pubmatic, Taboola, HashTag Labs, Onomagic were in the top 5 list, for adding new direct connections across the groups.
Direct Domain Connection

Want to know more? Please download the full report for a detailed breakdown.

Sellers Report: July 2025
Your Invite to the Smarter Side of LinkedIn
DataBeat Linkedin Group Invite
Join Now

Book a Meeting